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How to make your business “recession-proof”
I was standing in line at the gas station the other day. And the dude standing in front of me said, “If gas prices go any higher, I’m...

John Brandt
Jul 24, 20225 min read
The sneaky welcome email that multiplies sales
I have a quick tip for you today, which, when implemented in your welcome series, will multiply sales by 2 or 3 times. Best part? This is...

John Brandt
Jul 23, 20222 min read
Amphibious pitcher makes debut
There’s a meme, well it’s not really a meme, that’s circulated social media since it spawned in 2015. A newspaper ran an article with the...

John Brandt
Jul 22, 20222 min read
the infamous “globster” email
A client accidentally reminded me of one of my favorite emails from way back before I was a freelance email copywriter. It involves a...

John Brandt
Jul 21, 20223 min read
how to retain clients for ~3 years
Deliver results. Sinple. And if you don’t deliver immediate results? Keep trying until you do. Want someone like this running your email...

John Brandt
Jul 20, 20221 min read
Gary Halbert’s mentee praises yours truly
I just received my favorite “testimonial” of my short little copy career. It comes from a direct response legend, Doberman Dan. This dude...

John Brandt
Jul 19, 20222 min read
why low open and click rates = more sales
If you’ve read my Profit First Emails book, then you know that I teach sending more emails around deadlines. Almost an obnoxious amount...

John Brandt
Jul 18, 20222 min read
$500 client vs $5000 client
There’s a meme popular on Twitter that goes a lil sumtin like dis: $500 client: Pls send me a detailed report every hour. I need to...

John Brandt
Jul 17, 20222 min read
copywriter loses a $4k container
Saw this tweet from a reputable copywriter on Twitter (@fraseralex1): == just lost my easiest $4k/mo retainer (~10 hours of work per...

John Brandt
Jul 15, 20221 min read
Don’t be King Dingaling
One of the podcast shows I work on is for this ultra successful real estate investor turned businessman. Dude has 7 or 8 businesses. All...

John Brandt
Jul 14, 20222 min read
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