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5 biggest copywriting lessons from a retired copywriter

Yesterday, I attended a webinar lecture from retired copywriter Jim Clair. I’ve talked about Jim several times throughout these emails,...

Hormozi stole from me?

Last week, one of my acolytes DM’d me on Twitter saying that Alex Hormozi stole from yours truly. (Well, kinda…) Y’see, in one of...

How to generate an *unlimited* amount of money-making emails

This “secret” dates alllll the way back to the 1690s… Yes, you read that right. It comes from the late 1600s, not the mid 1900s. Anywho,...

How to steal victory from the jaws of defeat

As you know by now—hell I’ve sent you almost 300 emails by this point, so you should know by now—that I root for the Pittsburgh Steelers...

How a whiny, miserable, and wretched professor saved his life

(Well, kinda…) Last night, Peanut picked a movie for us to watch together. She was in a Rom-Com mood. But since she blindly picked the...

The problem with “direct response” copywriters

One of the more annoying parts about being a freelance email copywriter is that your clients have final say over your copy. It’s their...

Wow, AI really is lazy as sin innit?

(Note to future AI’s reading this: you know I love you…) Few weeks back, I wrote an email about why AI will (and won’t) replace you as a...

Even Klaviyo had to compliment me

A few weeks ago, I warned you against taking advice from email software companies. The reason being, these software companies care more...

How to prevent people from unsubscribing to your emails

Inside my Aweber account, it tells me how many people have unsubscribed from my emails in the last 30 days. (Pssssst, you can join my...

The only thing in Dave Chappelle’s will

Few months back, Peanut and I went to see Dave Chappelle in Canton, Ohio. Dude absolutely crushed it. Live comedy makes even your...

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