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I recently bought Ben Settle’s Infotainment Jackpot book, which, according to him, is his best selling book.  After going through it...

The least favorite aspect of what I do is constantly having to smash down my clients’ bright object syndrome, thanks in large part to...

Jimmy Kimmel was fired the day before I wrote this.  Good riddance and about time.  Nobody was whinier, more of a left-wing shill, and...

If you’re a freelancer - then best you heed my words. And if you’re a business owner, heed mewords even more.  I just got an email from a...

Having your own business is one of the best advantages you can have: You don’t have to answer to anyone.  You can design the life of your...

One of the jobs I had as a young’n was working the grave shift at Old Navy.  I’ve never been a fashionista. Especially not a low-budget...

I’m over cold email.  I’m over so-called cold email copywriters and agencies.  And, most important, I’m over the terrible positioning...

After a stretch of several months (mayhap even years), one of my clients decided to turn advertising back on.  The timing was perfect: ...

Yesterday, I was telling a client how I found it interesting how AI use trends crashed over the summer because students and teachers...

Most copywriting and marketing tactics fall short. Gurus who promote such tactics, say Gary Vee’s jab jab jab right hook method,...