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John Brandt
8 hours ago4 min read
4 examples of cursed marketing knowledge
Familiar with cursed knowledge? It’s knowledge so powerful, so eeeeevile!, and so unforgettable that once you hear this knowledge once,...
John Brandt
1 day ago6 min read
Why WeWork went right
Searching for WeWork on Google reveals how many NPCs there are out in the world. Almost every article you’ll find from a simple, one-word...
John Brandt
2 days ago2 min read
The Copywriting 101 law almost everyone disobeys
Today’s “lesson” is mayhap too simple to even call it a lesson. Well, it should be too simple to call it a lesson. Alas, I’ve simply seen...
John Brandt
3 days ago3 min read
How I pumped out 2,050 words in an hour
Welp, I’m in the midst of reorganizing my offer to boost my positioning, get me in front of the coveted PWM (players with money), and, of...
John Brandt
4 days ago4 min read
Tick-tock, TikTok, tick-tock
Full disclosure: I never downloaded the TikTok app, so I don’t know the full details about what’s going on. What I do know is this: *...
John Brandt
5 days ago4 min read
The Dead Internet reality
One conspiracy theory I’m reminded of almost any time I log onto any social media site is the “Dead Internet Theory.” Now, I haven’t...
John Brandt
6 days ago4 min read
The story of the only ad with a 100% response rate
Here comes a story from the halls of Direct Response History: The ONLY ad in existence to achieve a 100% response rate. Today, we’d call...
John Brandt
Feb 13 min read
Why I’d fire an NFL coach who never had a losing season
My Pittsburgh Steelers suffered a brutal playoff loss recently to our archrival Baltimore Ravens. What’s worse than suffering yet another...
John Brandt
Jan 313 min read
The copy mistake that crushed the oats industry
I read an old sales letter written by the great Claude Hopkins that sent me on quite the journey into American history. The ad I read...
John Brandt
Jan 302 min read
How to get more done in a day than most get done in a week
Earlier this week, as I helped Peanut wash dishes, my phone met a surprising puddle on the counter. The audio of whatever podcast I was...
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