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Have I already changed my mind on the em dash?
One of my favorite swipe files, partly because I can swipe from it without ethical concerns and partly because it has much of the...
John Brandt
11 hours ago2 min read
Opens ain’t sales (no matter how much you try’n convince yourself otherwise)
Story time: A few months back, I reached out to a new-ish business that I personally like to offer them a few pointers on email...
John Brandt
1 day ago2 min read
Has AI ruined the em dash?
Summada AI bots must’ve been trained on content written from your humble daily-ish narrator it seems. One of my favorite literary...
John Brandt
2 days ago3 min read
Why corporate “marketing speak” doesn’t work
A few years back, I bought Overdeliver by Brian Kurtz, a pioneer in direct response marketing who headed up Boardroom Inc. for over 30...
John Brandt
3 days ago2 min read
The easiest way I’ve discovered to beef up sales
Everyone and their brother has a podcast today. So much so that I just saw an offer from Tai Lopez—leave whatever feelings you have for...
John Brandt
4 days ago2 min read
At least this was foreshadowed…
It wasn’t all that long ago where I hopped upon my soapbox and started preaching about the various benefits of going 24 hours without my...
John Brandt
6 days ago3 min read
AI thinks 71.6% of Americans are overweight
One of the worst applications of AI is Gemini sabotaging Google search results. Especially when Gemini’s overviews are laughably false. ...
John Brandt
Apr 113 min read
How to make your emails 260x more effective
I chatted with a client last week and we crunched some numbers. Over the past year, we’ve converted new email leads to the tune of...
John Brandt
Apr 102 min read
It ain’t sexy, but…
I was on a call with a client this morning and he found an extra $600 or so in profits he wasn’t “supposed” to make. An extra 6 hundo...
John Brandt
Apr 83 min read
An old lesson I have to learn the hard way over and over again
I haven’t been exactly a bastion of consistency with my gym habits the past year or so. Some months, I’d hit the gym 3-4 times a week...
John Brandt
Apr 72 min read
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