BLOG

I’m over cold email.  I’m over so-called cold email copywriters and agencies.  And, most important, I’m over the terrible positioning...

After a stretch of several months (mayhap even years), one of my clients decided to turn advertising back on.  The timing was perfect: ...

Yesterday, I was telling a client how I found it interesting how AI use trends crashed over the summer because students and teachers...

Most copywriting and marketing tactics fall short. Gurus who promote such tactics, say Gary Vee’s jab jab jab right hook method,...

Despite AI not being profitable for any company besides the one selling GPUs to AI companies like Open AI…  Despite the latest AI...

It seems like DEI incentives have been in the news quite a bit recently with the whole Cracker Barrel logo scandal.  And there’s another...

Welp, football season is back. As a big Steelers fan, I’m hip to Pittsburgh’s local sports media scene. Also, as a big fan of...

I just created a new ebook called The Seven Spiritual Laws of Email Marketing <-- click that link to get it for the cool cost of $7.77. ...

Didn’t I tell you we’re in an AI bubble just a few days ago? Well, if’n you needed more proof, exhibit C: I walked past a TV earlier when...

You know, sometimes I feel like a complete nincumpoop.  Take, for example, the fact that one of my clients has a private Facebook group...