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how the law of attraction *typically* manifests itself
When I was at the gym this morning, I looked up at the tv showing ESPN at the perfect moment. Pundits were talking about a recent...

John Brandt
Apr 24, 20232 min read
The easiest way to whip up emails that generate at least $92,088.30
February is American Heart Month, which is a big deal for one of my clients who sells heart supplements. Last year, we sent a 6-day...

John Brandt
Apr 23, 20232 min read
How I wrote an ad for the Super Bowl
Clickbait is a lot like alcohol: It’s good—sometimes—in small doses only. So use today’s subject line as a shot of fireball: Because,...

John Brandt
Apr 22, 20232 min read
Hollywood actor stumbles upon a timeless copywriting lesson
I tuned into a recent episode of The Always Sunny podcast this week. And in the episode, Glenn Howerton (Dennis) and Charlie Day...

John Brandt
Apr 21, 20232 min read
Introducing the Ecom Cowboy Code
(And the first few wordslinger approved “codes.”) Welcome to the first installment in what will be somewhat of an ongoing series in which...

John Brandt
Apr 20, 20234 min read
McDonald’s dirty little billion dollar secret
Way back when, I remember Ben Settle writing an email about the 6 most profitable words in the English language. What is the combination...

John Brandt
Apr 19, 20232 min read
The 3 most profitable letters in the entire existence of human beans
As I write this, we’re less than a week out from the Super Bowl. As such, I’m gonna use this time today to learn you up on the 3 most...

John Brandt
Apr 18, 20234 min read
v!olent language you mustn’t (!!!) use evEr
I hope this email weeds out the cream puffs, namby-pambies, and milksops for me. Because if you believe even one of the phrases I’m about...

John Brandt
Apr 17, 20232 min read
The magic “F-word” which immunizes you from ChatGPT
Received the following praise from yesterday’s email: == the flow in your emails >>>>>> ChatGPT can't write things like this. Lmfao. ==...

John Brandt
Apr 16, 20233 min read
A victim of your own success?
I’m gonna come out and say this at the beginning of this email: I’m not sure this email has a point, lesson, or reason. But it’s one of...

John Brandt
Apr 15, 20232 min read
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