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guess it’s mo’ money mo’ problems, huh?
Yesterday, I had a much-anticipated meeting with my accountant /s Aannnnnnnnnnd the results are in: I’m paying more taxes this year than...

John Brandt
May 14, 20232 min read
A sneaky way ecom brands purge themselves (and how to avoid it)
True story: I recently ordered new supplements from two places: One was from one of my long-time clients. The other one was from a newish...

John Brandt
May 13, 20233 min read
Why most freelancers are brain dead
I’m writing this email from a starbucks in the snowy Michigan. Peanut and I traveled here for the weekend, and decided to stay an extra...

John Brandt
May 12, 20233 min read
The gas station down the street must be reading my emails
A few times a week, I scoot down to the nearest gas station to feed my Zyn addiction. If I’m being honest, there’s nothing I loathe quite...

John Brandt
May 11, 20232 min read
7 deadly Klaviyo mistakes you might be making
I have two goals for this email. One is admittedly selfish. The other, not so much. Here’s the story: I signed a new client last week,...

John Brandt
May 10, 20234 min read
The stoopid-obvious, yet oft neglected way to write more persuasive copy
Got an Obvious Adams insight for you today: And if you’ve never read the short Obvious Adams story by Robert Updegraff, that’s a...

John Brandt
May 9, 20232 min read
Hawkeye’s secret for joining the Avengers (and how to accomplish similar impossible feats)
Hawkeye is perhaps the most interesting “superhero” to join the Avengers. Why? For starters, he has no superpowers. He’s also not a...

John Brandt
May 8, 20232 min read
How to lose a client after 3+ years
The Aweber saga continues… There are a handful of clients that I’ve been working with for more than 3 years. These are some of my best...

John Brandt
May 7, 20233 min read
The one thing you need to make prospects chase you (instead of you chasing them…)
One of the hardest, yet most important things a freelancer can develop is the ability to make prospects chase you instead of you chasing...

John Brandt
May 6, 20233 min read
The biggest sin man can make
There are a few folks I know who, quite frankly, embarrass me. Why? Because, barring the more sinister acts of mankind, they’re the...

John Brandt
May 5, 20232 min read
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