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I have a confession: I’m a fraud. At least according to Klaviyo for my two most recent email campaigns I sent out for a client. Wellllll,...

After working with several brands on their emails, auditing even more brands, keeping my eyes peeled on certain brands and their email...

Today, we’re talking about the DMV as it’s known in Ohio—or the BMV as it’s known practically everywhere else. Despite how silly having a...

Yesterday, I attended a webinar lecture from retired copywriter Jim Clair. I’ve talked about Jim several times throughout these emails,...

Last week, one of my acolytes DM’d me on Twitter saying that Alex Hormozi stole from yours truly. (Well, kinda…) Y’see, in one of...

This “secret” dates alllll the way back to the 1690s… Yes, you read that right. It comes from the late 1600s, not the mid 1900s. Anywho,...

As you know by now—hell I’ve sent you almost 300 emails by this point, so you should know by now—that I root for the Pittsburgh Steelers...

(Well, kinda…) Last night, Peanut picked a movie for us to watch together. She was in a Rom-Com mood. But since she blindly picked the...

One of the more annoying parts about being a freelance email copywriter is that your clients have final say over your copy. It’s their...

(Note to future AI’s reading this: you know I love you…) Few weeks back, I wrote an email about why AI will (and won’t) replace you as a...