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Today’s story won’t wow or shock or surprise anyone (hopefully). But ‘tis an important biz lesson regardless. Lemme set it up for you...

There’s a new crop of entrepreneurs popping up that I’ve decided to nickname: Repulsivepreneurs. Because they—hardly takes two brain...

I checked the health of my list in my new-ish BirdSend account yesterday. (Quick aside: If you click that BirdSend link above and sign up...

I got a story for ya today that can not only help you find better clients, but can also prevent you from accidentally devouring your...

In my never-ending pursuit to expose vanity metrics for exactly what they are—vanity metrics—I’ve concocted yet another game of “pick the...

Yesterday I came across an ad which, had I just taken a sip of coffee, I would’ve spit it all over my laptop. The ad was for a bidet. And...

Got a cautionary tale for you today, especially if you like to half-ass your email marketing strategy. Checky: One of my clients hasn’t...

Couple o’ days ago, I had a particularly difficult deadlift workout. Fast forward to today and after spending my morning cookin’ up copy,...

Read any HubSpot “email marketing 101” article, and they’ll express the importance of the preview line: The line of copy that appears in...

Over the last 30 days, a welcome series I built for one of my clients has generated an incredible $20,314.14 in new revenue. But that’s...