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How to protect your biz from the insidious “repulsivepreneur”

There’s a new crop of entrepreneurs popping up that I’ve decided to nickname:


Repulsivepreneurs. 


Because they—hardly takes two brain cells to add up where I’m going with this—repulse me and especially their clients.! 


Why?


I’m specifically talking about the Twitter guru here. 


The kind that just oozes inauthenticity. They’re as fake as they are popular, and unfortunately, they trick a-many innocent (and otherwise great) business owners. 


Why are repulsivepreneurs so repulsive? 


Well, it’s because they talk a good game on social media. Game respect game and all that. 


But it’s when you take a looksie behind their business is when you see them for who they really are:


They overpromise and underdeliver. 


They send 500 Twitter DMs per day, and an annoying amount of follow ups. 


They doctor social proof to make them look like their clients are achieving incredible feats when they’re not. 


They pretend to be a guru when they’re tweeting to the masses, but when it comes time to buckle down and get the results they promised, they squirm. 


They’re the type of copywriters to rely on AI to write all their copy. And when AI can’t write adequate copy, they swipe it from other successful pieces of copy.


They tweet out garbage like “make sure your emails have a subject line” (that’s a real tweet I saw). Or pretend that cold email copy is the same as long-form sales copy. 


They diddle their hummingbird to hustle culture porn and have top 10 lists of books every entrepreneur needs to read. 


They engage in high-pressure sales tactics to take advantage of the more innocent and naive biz owners. 


The list goes on and on. 


Here’s why I’m delivering this warning to you today: 


In a world full of scam artists, it’s never been more important to your business and your livelihood to do your due diligence. 


Now, look. I get it. 


Half the battle of marketing is tricking your audience that you have the one secret that will solve all their problems even when you don’t. I don’t particularly like that aspect of marketing, but to deny its power is to expose yourself as a marketer. 


But the difference between a copywriter and a repulsivepreneur is that they’ll blame you when their one secret doesn’t work. Or worse yet, they’ll ghost you. Or worse yet, they’ll blame you, ghost you, then doctor your messages to make them look like they were your silver bullet that saved your business. 


I frequently say how I could double, triple, or quadruple your revenue by ironing out your email marketing strategy, especially if you’re making less than 30% of your total revenue from email. 


But the truth? 


Well, the truth is a bit trickier:


I’ve had clients with an unresponsive list that didn’t amount to nada. But I’ve also had clients that have quite literally 10x’d their business. 


I’m not offering you a silver bullet because the only ones with a so-called silver bullet are the same repulsivepreneurs we’re speaking of—and you can bet your sweet arse that they don’t have a silver bullet either. 


Moral of the story?


Doing a little bit of due diligence today, especially if your favorite guru is of the broccoli hair variety, can save you a mountain of headaches and frustration down the road. 


Rant over. 


If you want to see how I could potentially help you grow your revenue with email, hit reply and let’s chat. 


John

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