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Peanut BRUISED me last night
Peanut is a massage therapist. And yesterday, she brought home a scraping tool for us to use on each other. If you’ve ever been scraped...

John Brandt
May 11, 20242 min read
Are open rates declining en masse?
Something fishy has been happening in some of my clients’ Klaviyo accounts: Open rates have declined somewhat over the past couple of...

John Brandt
May 10, 20243 min read
The biggest copywriting and business lesson from The Great Rap Beef of 2024
The Kendrick and Drake beef has heated up. At the time of writing this, Kendrick dropped four diss tracks at Drake, including one that...

John Brandt
May 9, 20243 min read
The secret to actually getting survey responses
Surveys can be a good way to uncover intel about your target audience. Key word: Can. But nine times outta ten, surveys uncover nada...

John Brandt
May 7, 20242 min read
Don’t listen to your customers (they’re wrong)
There’s a certain piece of bad advice peddled by gurus, HubSpot articles, and social media influencers that everyone accepts at face...

John Brandt
May 6, 20243 min read
The “May the Fourth” content trick for making moo-lah by doing ab-so-lutely nada
Peanut and I have a date night Friday night: We’re going to the movies. Last night, when we browsed Fandango for what movies are even out...

John Brandt
May 5, 20241 min read
Why I don’t leave tips
I have a confession: Whenever Peanut and I go out to dinner, I don’t leave a tip. And no, before you think I’m Mr. Pink in Reservoir...

John Brandt
May 4, 20242 min read
Is it impossible to make 75k a year?
I saw a sad Reddit post recently from a guy in his thirties working in inbound sales at a call center who cannot break past making 50...

John Brandt
May 3, 20243 min read
Cringing from the Nothing Held Back Job Board
I’m sure there was a time when Facebook job board groups, like the Nothing Held Back Job Board, the Cult of Copywriting job board, and...

John Brandt
May 2, 20244 min read
Caitlin Clarkonomics
El John-o-rino is back at it again to smash down the gender wage gap myth. Of course, this oft-repeated statement that only people from a...

John Brandt
May 1, 20243 min read
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