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The biggest copywriting and business lesson from The Great Rap Beef of 2024

The Kendrick and Drake beef has heated up. 

At the time of writing this, Kendrick dropped four diss tracks at Drake, including one that released just 39 minutes after one of Drake’s. Drake has now released three diss tracks at Kendrick, with the third coming last night. 

Each diss track is different. 

We’ll start with Kendrick’s:

First, he released Euphoria, which attacked Drake from a bunch of angles. 

Then he released 6:16 in LA, copying from the “timestamp series” Drake’s known for. He also used a Taylor Swift producer because in one of Drake’s deleted disses (he used AI voices to rap like Tupac and Snoop Dogg, but got a cease and desist from Tupac’s estate), he mentioned that Kendrick was waiting for her to drop her album to drop to release his diss. 

Next, we have Meet The Grahams, which infamously dropped 39 minutes after one of Drake’s. This is the song where he called out that Drake’s hiding an 11 year old daughter. And writes letters to her, Drake’s son, both his parents, and Drake himself. Absolutely disrespectful. 

And then another song dropped just 23 hours after Meet The Grahams, called Not Like Us, which features DJ Mustard on the beat (a legendary west coast producer) which has call backs to Drake’s latest release at that point. This is the biggest banger of the diss tracks, showing up Drake at his own game. Kendrick also alludes to the fact that he has 10 total diss songs in the vault—and this will become more important later for the business lesson in this. 

On Drake’s side: 

First, he released Push Ups, which officially started the beef. 

Then, after Kendrick released Euphoria and 6:16 in LA, Drake released Family Matters, which has accusations of Kendrick not being the family man he acts like in songs. 

And just last night, Drake released his response to Meet The Grahams and Not Like Us in a track called The Heart Part 6, which is copying Kendrick’s The Heart series, which is a song that he releases before dropping an album. This was the first defensive song of the beef, with Drake being defensive of the claims Kendrick’s making (that he has pedo’s in his circle and how Drake has a strange attraction to teenagers) instead of full out dissing him. 

I’m slightly biased, but Kendrick’s smoking Drake. 

Not only has each diss track been equal or better, but the rate at which he’s releasing music makes Drake look worse. Drake never even got to celebrate his Family Matters joint because Kendrick dropped his song within an hour. 

This beef is an absolute dream for reaction YouTubers too. They’ve been working overtime to keep up with each new diss song. And the ones who record their reaction the fastest typically get the most views. 

Anywho, moral of the story from The Great Rap Beef of 2024 that you can take and apply to your business—no matter what industry you’re in?

Money is attracted to speed. 

Kendrick understands this. That’s why he’s released three diss tracks in the last three days — and another one will probably come out later today. 

And so it is in business. 

That’s why sending a daily-ish email is ultra profitable. Not only does it help you write faster generally, but not having a long queue of emails that need to go out makes it easier to pivot and “enter the conversation already happening in your audience’s head.” 

And nothing will skyrocket your opens, read-throughs, clicks, and sales than doubling down on the conversation people are already having in their heads. This is why every covid email I wrote put numbers on the boards. It’s why YouTube reactors are working overtime. And it’s why learning this skill will make a massive impact on your bottom line. 


If you need help entering the conversation already happening in your audience’s head, hit reply, and we’ll set up a quick call. 

And if’n that call goes good? 

I’ll give your email strategy an audit, create a more profitable strategy, and implement that until he laugh our arses to the bank. 



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