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Caitlin Clarkonomics

El John-o-rino is back at it again to smash down the gender wage gap myth. 

Of course, this oft-repeated statement that only people from a certain political party say, is horseshyt. 

But it was just proven beyond a shadow of a doubt: 

Caitlin Clark, former women’s NCAA star who went #1 overall in the WNBA draft, has just inked a deal with Nike that will pay her more than every WNBA salary combined. So it’s time to stop pretending like anyone watched the WNBA before Caitlin Clark. The jury’s still out on whether she can boost the ratings across a sport that nobody watches and is 100% prompted up by the lucrative profits the NBA makes. 

(This doesn’t stop blue haired libby’s from pontificating on their blog about how uNfAiR it is that two people with “equal skills” get paid a difference of two extra 0’s on their bank account, no matter how foolish they sound.) 


This Caitlin Clarkonomics stuff, as I’m dubbing it, has a profitable lesson attached to its hiney. 

Y’see, nobody—and I truly mean nobody outside of WNBA players’ parents, and that may even be a stretch—actually watches the sport. I used to think an easy fix for the ratings problem was simple: Lower the baskets so these women can dunk—one of the most obvious things missing between the men’s and women’s game. 

But perhaps the solution is even easier: 

Caitlin Clark joins the league. 

She is THAT popular. The women’s NCAA championship game, which featured one Caitlin Clark, was, for the first time ever, more watched than the men’s NCAA championship game. 

But more than her raw popularity is her positioning: 

Y’see, if you watch Caitlin Clark play, her game is similar to Steph Curry’s, who has been the most popular and dominant force this side of LeBron James. Steph doesn’t rely on earth rattling dunks to score his points because he can pull up from anywhere this side of half court and drain a 3. 

So can Caitlin Clark.

That’s why she’s signing a multi-million dollar Nike deal (even though her WNBA salary is laughable and barely over 6 figures). 

And that’s why she’s given the entire WNBA hope for the first time in its existence. Her style of game is so infectious and watchable and mirrored after Steph, that it may be the thing that makes people tune into WNBA games. 

Like I said, jury’s still out on that. 

But as for the Caitlin Clarkonomics lesson you can apply to your biz? 

If you boost your positioning, you make more money. 

And boosting your positioning doesn't mean you have to reinvent the wheel. 

How can you boost your positioning? 

Well, here’s a handful of ways (of course, these ways rely on you actually doing the work, not just reading this, thinking “wow, El John-o-rino—hmm, that’s new—sure made some good points,” and then forgetting about it): 

Disclaimers aside, let’s dig in, eh? 

* Sending daily-ish emails that your audience likes to read and likes to buy from

* Starting an interview series where you can “borrow” the positioning of folks more successful and visible than you in your given industry 

* Creating a content creation schedule and sticking with it 

* Partnering with a complementary businesses to raise the collective value of both 

* Delivering better results—and turning those success stories into marketing fodder (even something as simple as, say, before and after pics are solely responsible for fitness trends like P90X making mill-yuns) 

* Attracting wealthier clients (which automatically boosts your positioning) 

And the list goes on. 


If you’re ready to get serious about your email marketing, hit reply. 

El John-o-rino

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