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The “May the Fourth” content trick for making moo-lah by doing ab-so-lutely nada

Peanut and I have a date night Friday night: We’re going to the movies. 

Last night, when we browsed Fandango for what movies are even out right now, I noticed something peculiar: 

On May the Fourth (the Hallmark Star Wars Holiday), several theaters are releasing a 20 hour spectacle. They’re showing all nine (errr, I mean six, as someone who doesn’t count the Disney Star Wars movies) in certain theaters back to back to back to back to back to back. 

(And back to back to back if you include the final three Disney movies.) 

And, boy, what a lucrative marketing strategy this is that every single person reading this can benefit from. 

Here’s why:

You have content sitting in your Google Docs, in your files, in your email software, listed as private on your YouTube channel, in your social media drafts, and the list goes on that you can repurpose right now and profit from. Just like Disney is doing with Star Wars, 66% of which they didn’t even create.

I do this with clients all the time: 

There are a few times per year where we run the same promo. And I just load ‘em up into the email software and send away. (Ben Settle does the same exact thang.) 

Best part about this strategy? 

It requires no effort, writing, or “content creation” of any kind. 

You just need to reflect back on pieces of content that did big numbers, add them to your email software, and rinse and repeat. 

If you need help doing this—or need help building an email strategy that makes this possible, hit reply, and let’s chat. 


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