I have a confession:
Whenever Peanut and I go out to dinner, I don’t leave a tip.
And no, before you think I’m Mr. Pink in Reservoir Dogs, lemme explain myself:
Peanut has worked in the service industry for quite some time. She recently got her massage license and got a new gig at a salon, but she’s still working once a week at a local fine dining restaurant until her massage schedule becomes more booked out.
I’ve never worked in the service industry. In fact, the only time I worked around food in general was when I worked at Subway at the ripe age of 16.
Since Peanut has experience working in the service industry (and getting lucrative tips sometimes that surpass 20%, and mediocre tips other times that don’t even scratch 10%), whenever we get a bill at a restaurant, I leave my card, and then let Peanut leave the tip instead of me leaving it.
She's far better at gauging how good the service was and leaving a proper tip than I am.
And that’s why I don’t tip. Peanut does.
Well…
The other night, we enjoyed dinner and I realized how similar my “I don’t leave tips” mentality is to my best clients’ “I don’t write or send emails” mentality.
My clients aren’t “in the weeds” of email like I am.
Most of them didn’t even know about the changes Gmail and Yahoo were making, for example.
They also don’t study several email marketing newsletters, grammar books, or great direct response ads like I do.
The point?
The closer someone is to the “world,” the easier it is for them to make revenue.
This applies to any and everything.
But this is obviously even more important in the land of ecommerce and emails than it is in the service industry and tips.
Because most biz owners (if not, all biz owners) are better at the running of their business than they are in the weeds of sending emails and making sure their email marketing strategy is bringing in a respectable return.
That’s my jam though.
So, if you want to pour some kerosene on your revenue, free up your time to work “on” your business (instead of “in” your business), and ease up the frustrations and headaches that naturally arise when you’re not focused on your superpower, hit reply, and let’s chat.
John