BLOG

Few minutes ago, I received a Slack message from my client with a simple question: “Do you mind if I pay you in advance for 2024? I’m...

I’ve made a conscious effort since 2020 to simplify my business. At the time, I was working with 10+ clients, doing wildly different...

A few years back, I stumbled on Zyn’s nicotine packages, and it was love at first taste. I’ve always been a fan of nicotine, and Zyn’s...

There’s one type of email in particular, which for some reason, gurus who fap to Gary V and his cringeworthy content try to shove down...

Got a rough story today: One of my clients enlisted the help of a software company about a year ago. Their business is a rather simple...

You read the subject line right, cully: I don’t believe in short attention spans. Of course, I’m not an idiot, nor do I play one on TV,...

Some ecom marketers market as if they ain’t a day over 14. Throughout the Black Friday madness, when I wasn’t writing Black Friday emails...

I woke up shivering. The throw blanket Peanut loves, and that I stubbornly refuse to use, for a small (and cool) sheet did nothing. And I...

In comes a question from a new subscriber: ==== does long form emails really convert? do people really read until the end? the only call...

If’n you’ve ever read Obvious Adams—the fictional, yet true story of a successful businessman who wasn’t exactly what you’d call...