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How to *legally* pay less taxes
This ain’t legal advice, it’s business advice. But if you’re like me—I’m writing this on New Year’s Eve—and the bane of your...

John Brandt
Jan 5, 20242 min read


In case you needed more reassurance that open rates don’t matter
Yesterday, I told you about the two-email campaign that generated a humble $18,502.03 in revenue for my client. Party because of our...

John Brandt
Jan 4, 20241 min read
What would you do if you woke up to an extra $18,502.03 today?
True story: After a particularly slow month in November for one of my clients (he doesn’t do a Black Friday or Cyber Monday sale, which...

John Brandt
Jan 3, 20242 min read
How Picasso charged 10 stacks for a 30-second drawing
There was an interesting anecdote Ben Settle shared in his December 2023 issue of his Email Players newsletter which I thought was ripe...

John Brandt
Jan 2, 20242 min read
Fictional business advice you can use irl
In comes an excerpt—with several irl business applications—from the latest Robert Galbraith book that Peanut got me for Christmas: ====...

John Brandt
Jan 1, 20244 min read
*robot voice* human brain cannot comprehend numbers alpha code 69042
No surprise that I’m a rather big fan of the Pittsburgh Steelers. And my fandom leads me to consume content and podcasts that forever...

John Brandt
Dec 31, 20232 min read
The stupidity of Spider-Man
Tongue-in-cheek story for you today: I recently bought Spider-Man 2, the video game. And I’ve spent a couple of hours playing it since it...

John Brandt
Dec 30, 20232 min read
even great employees get fired
I’m writing this in December 2023. Since it’s possible that you’re not reading this until many years later, I reserve the right to get...

John Brandt
Dec 29, 20233 min read
John Lennon’s cringey copywriting secret
Remember the covid lockdowns when all of the world’s celebrities teamed up to sing their rendition of “Imagine” from their gated...

John Brandt
Dec 28, 20232 min read
A sneaky Q4 client-getting strategy
I’m writing this in December, a week before Christmas Day, a notoriously slow time for online business. Black Friday and Cyber Monday...

John Brandt
Dec 27, 20232 min read
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