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John Lennon’s cringey copywriting secret

Remember the covid lockdowns when all of the world’s celebrities teamed up to sing their rendition of “Imagine” from their gated communities and mansions to try to “connect” with us peasants? 

It totally backfired… and not only because “Imagine” is communist propaganda from a post-Yoko Ono version of John Lennon. 

Yet, ol’ Johnny boy was onto something with that song, just not in the way he (pun intended) imagined. 

Here’s what I mean: 

If you take the communist version of that song and update it with a capitalistic swing, then, well, it turns out, the song can morph into quite the profitable email campaign. 

Case in point: 

Few months back, I wrote an email for one of my clients promoting a 6-week offer we’ve run 11 or 12 times by now. Writing emails for this campaign, especially to a tiny list of only about 1,200 folks, can become quite tedious. I don’t want to re-use the same old stale emails I’ve sent before, and after writing 50-60 of these kinds of emails over the years, I’m always searching for a new angle. 

Enter “Imagine.” 

I wrote an email telling folks to imagine what their life would be like after going through this intensive 6-week challenge. 

I told them to imagine the sensory information they’d have while they were doing “tasks” the challenge required. 

I told them to imagine the compliments they’d get come the holiday season once they leaned down. 

And I told them to imagine how all their hard work would be worth it once the challenge ended. 

This email crushed it because it set up a nice before/after image in their minds of their life now (and why it’s sucky) and their life after said challenge (when it would be much better). It’s similar to a “future testimonial” email I’ve written for clients and told you about. But it’s also different because it kinda hypnotizes the reader into looking forward to any sucky parts of the challenge. 

And you know what? 

This email was so successful that I turned it into a template of sorts for my own personal stash. Something I don’t frequently do because writing new emails based off fresh ideas tend to work better than relying on templates… assuming that you know what you’re doing when it comes to writing copy. 


I’ve sent this email template to a few more clients’ email lists. 

And it’s crushed each and every time, cully. 


That’s one of the many benefits of working together. 

Sometimes I use other clients as a test ground for killer email ideas that, with a few tweaks, can be instantly applied to your business and email list. 

The result? 

More revenue and freedom for you. 

Plus, less worrying about where your next customer’s gonna come from. 

Wanna see if we’re a good fit? Hit reply, and we’ll set up a quick call. 


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