I’m writing this in December, a week before Christmas Day, a notoriously slow time for online business.
Black Friday and Cyber Monday have passed. Most potential clients aren’t looking to invest in any service a week before Christmas. And many of your potential customers have already bought their Christmas gifts and spent most of their budget.
But a few years ago, I had a brilliant idea during this time.
Y’see, at the time, I had a lot of conversations with potential leads that should’ve gone somewhere, but didn’t. I also had a decent amount of free time on my hands and several spots open in my client roster because this was from the beginning of my journey.
So what did I do?
I reached out to any lead I’ve talked to in the past 365 days, and started up a conversation with them.
Since we’ve already chatted in the past (and they seemed at least partially interested), this was a much more successful strategy than, say, setting up a new cold email campaign. If you don’t use cold email as a lead gen strategy, this is akin to setting up a new ad campaign versus doing a massive end-0f-the-year retargeting campaign.
Now, most people still didn’t book a meeting with me before Christmas or before January 1st officially ended the holiday szyn.
But come January?
I had already “microwaved” a bunch of warm-ish leads that turned cold, and turned several of these conversations into new clients.
Mayhap you could try the same in your biz when the Q4 blues hit.
Some food for thought.
Want to get a headstart on Q1 by leveraging email to unlock faster growth than you ever thought email could generate?
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