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Never trust a Gary Vee doofus
It’s been a rough week for your humble narrator: My lead gen agency (who will remain nameless, but if you spend any time on so-called...

John Brandt
Feb 1, 20243 min read
“You can’t smoke in here”
Last night, Peanut and I watched Inside Man: A 2006 flick of a bank-heist turned cat-and-mouse chase starring Denzel Washingston, Clive...

John Brandt
Jan 31, 20242 min read
Why cheap clients are the scum of the earth
Every few months, I make a regrettable mistake: I let a prospective client charm me on our call, and convince me to add them to my client...

John Brandt
Jan 30, 20242 min read
A funny story about writer’s block
One of my newer clients has been particularly challenging to write for. They have a very focused business, only tackling one issue with...

John Brandt
Jan 29, 20242 min read
It ain’t WHhhhhAaT it’s WHOOoooOOOO
I’ve been fascinated by the comedy show Kill Tony as of late. First, the show’s host, Tony Hincliffe, comes from my neck of the woods in...

John Brandt
Jan 28, 20243 min read
Counterintuitive truth even I need reminded of
For the past year or so, I’ve taken a different approach to lifting: Full body workouts 3x a week (with some light band or bodyweight...

John Brandt
Jan 27, 20242 min read
Chinese incel email marketing
Well, well, well… Sometimes the universe lines up exactly how it needs to for you. This is part of the reason I send a daily-ish email....

John Brandt
Jan 26, 20242 min read
Hating your customers and calling it a business
As I’ve played more of the Spider-Man 2 game for the PS5 (hold your gasps, yes, I play the occasional video game, and yes, I enjoy it),...

John Brandt
Jan 8, 20242 min read
The Anatomy of a $40,157.32 Offer
Ballers, I put numbers on the board Pusha T voice I’ve been yapping on and on about this little “end of the year promo” my client and I...

John Brandt
Jan 7, 20244 min read
How to make more moolah by sending to less people
Turns out, I lied. Last week, I sent you an email that showed two emails I recently sent, and how the emails with a smaller open and...

John Brandt
Jan 6, 20242 min read
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