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Counterintuitive truth even I need reminded of

For the past year or so, I’ve taken a different approach to lifting:

Full body workouts 3x a week (with some light band or bodyweight work sprinkled into my off days). 

And while switching to full body workouts helped me set new PRs in every major lift, it came with a steep cost: 


Y’see, this is the first time I attempted lifting only 3x a week. And I enjoyed it. Also, the full body work made it so my entire body was sore after a hard workout, but one area in particular was never too sore. 

But the fact that I only needed to go to the gym 3x a week (instead of 4 or 6 times a week) made it so I could skip more days without guilt or messing up my programming. 

Why do I tell you this?

Well, after a slump that lasted a few weeks, I knew I had to change something in my programming. And I knew what the change needed to be:

Going back to a 6x a week program. 

Here’s why:

Despite requiring that I get my arse into the gym double the amount of time as the 3x a week program… it actually became easier.

When you only have one off day in your programming, you have to force yourself to go to the gym even when you don’t feel like it. 

As counterintuitive as it sounds, going to the gym 6x a week is easier than 3x a week. 

I’ve written about this before, but even I need reminded of this fact. 

And you know what? 

This is also how it works with writing and sending emails. 

The unsexy secret about email marketing is that consistency is key. And while you might think it’s harder to send an email 5 or 7 times a week than only 1 to 3 times per week, that can’t be further from the truth. 

Workouts beget workouts. 

Emails beget emails. 

And revenue begets revenue. 


Need help developing a more consistent (and profitable) email strategy?

Hit reply, and we’ll get the ball moving. 


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