John BrandtJan 3, 20233 minHow the “Five P’s” helped win a Super Bowl A while back, I wrote to you about the “Five P’s.” I know you take notes for each email I send, so I shouldn’t have to remind you what...
John BrandtJan 2, 20233 minWhy AI will replace you (and why it won’t)I gotta be honest… The rate at which AI is not only being adapted by the masses, but also learning and growing is alarming. Just a few...
John BrandtJan 1, 20233 minThe cold, hard truth about why you’re not reaching your income goalsLog into Money Twitter, and you see a bunch of bozo agency owners claim learning one “high value skill”—like copywriting, web design, or...
John BrandtDec 31, 20223 minHow to write enchanting copyImagine you had the ability to tap a few letters on your keyboard, and a couple hours later those same letters spit out money into your...
John BrandtDec 30, 20222 minHow Lin-Manuel Miranda wrote Hamilton Remember talking about Lin-Manuel Miranda a few days ago? The guy who wrote Hamilton and praised the Always Sunny gang? Well, during that...
John BrandtDec 29, 20222 minNeed a “breath of fresh air” in your emails? Check this out: I just got off a sales call with a prospect—who works for a company started by a v famous woman—where she said:...