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Why you gotta protect biz owners from themselves
Welp… One of the downsides of working with clients is not having the final say on stuff. I just got reamed out in a Slack channel, not...

John Brandt
Feb 25, 20243 min read
[Drake voice] Runnin’ through-a bunch-a AI woes
Every lazy marketer, and a few of the good guys, have been hyping up AI to the max. And I’m simply not impressed yet. I get it, part of a...

John Brandt
Feb 24, 20242 min read
Try these turn of phrases to spice up your copy
One of the best ways to “practice” writing without actually writing is by reading stuff you enjoy. Whether it be sales letters, books...

John Brandt
Feb 23, 20242 min read
7 cartoonish email mistakes you’re probably making
If you’re not making as much moolah from your emails as you’d like, there’s a good chance you’re committing one of the 7 cartoonish email...

John Brandt
Feb 22, 20243 min read
In case you needed another reason to avoid web design companies
Quick little update wrapped in a few-day long cautionary tale about web design companies: We’re officially 5 days past when Gmail and...

John Brandt
Feb 12, 20242 min read
3 sneaky ways “optimization” nukes your results
Today’s hustle culture dupes young and hungry biz owners (as well as the old and seasoned ones) into optimization: You must optimize...

John Brandt
Feb 11, 20243 min read
are high pressure sales calls always a scam?
Last week I booked two appointments with what I thought were lead gen agencies. But calling them lead gen agencies is a bit of a stretch…...

John Brandt
Feb 10, 20243 min read
Now THIS is how you provide real value
One of the biggest criticisms I have of the social media circle jerk influencers is that they scream value to their followers, but when...

John Brandt
Feb 9, 20242 min read
I crashed my client’s website last night
Got another cautionary tale for ya if you’re thinking about getting your website redesigned. In the past four years since starting my...

John Brandt
Feb 8, 20243 min read
How to snatch defeat from the jaws of victory
A few days ago, it was championship weekend in the NFL. The Chiefs dominated the Ravens, and the Lions gave away a 17-0 lead to wind up...

John Brandt
Feb 7, 20244 min read
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