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Nov 12 min read

Peanut said “yes”

I’ve been concealing a story from my loyal readers: Peanut and I went to Jamaica to celebrate my 30th birthday. But before my birthday...

Oct 311 min read

Can you do this in your business?

Peanut and I have quite a few errands to run today. And it’s moments like these that give me an ultimate sense of joy. Why, you ask? ...

Oct 301 min read

“You’re always the MVP” — my client

I just got off a call with a client. She has an event coming up in 10 days and she’s stressed. Why? Not only does any event have a...

Oct 296 min read

October 4th, 2019 ← The day I took my life in my own hands

Today’s an important milestone for me. You know how the stat goes: Around 50% of businesses fail within their first five years. But not...

Oct 282 min read

so simple & obvious you’d have to be a moron not to do it

One of my clients is throwing an event in a few weeks. She was a bit behind the ball with this: I only learned this event was happening a...

Oct 273 min read

How to make gen z and gen alpha hate your guts (or pay you lump sums)

A YouTube Short crossed my desk yesterday offering some sage advice. Except it came from the unlikeliest of places: A former hacker...

Oct 263 min read

The most important email in the promo that most brands skip

I ran a promo for one of my clients this past weekend. We had some 151 conversions from it. And since it’s a lead magnet promo that...

Oct 252 min read

Just add pumpkin

Last time I checked, I wasn’t a white woman. And yet… Even someone as masculine, jacked, and self-sufficient as yours truly can’t pass...

Oct 242 min read

Just how helpful is having a copy pro on your team?

I received the following message from one of my clients in our Slack channel yesterday: “And yes, you have been doing a lot for us, and I...

Oct 232 min read

The soulless problem

There’s a massive problem festering under the surface of society. Checky: A few weeks ago, Peanut and I headed to Saratoga Springs to...

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