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welp boys, i challenged gpt to a fight to the death (i won)
I had a bold idea to save humanity from our thoughtless, artless, and benign future: And so, I challenged chatgpt to a fight to the...

John Brandt
Oct 14 min read


Matt Walsh is right - marketing is a 500 billy doll-hair scam (just ask Cracker Barrel)
Another woke feminist girl boss marketing type does her best Indian scam call impression… Welp, Cracker Barrel recently pulled a Bud...

John Brandt
Sep 304 min read
How my copy makes even cheap people fork over a fortune
I got a Slack notification earlier this week: An affiliate promotion I ran for a client generated an extra $4k in commissions to my...

John Brandt
Sep 292 min read
The tragic story of the 6 year follow-up
I got an unusual email the other day from someone I didn’t recognize. I’ve noticed this trend popping up more as the economy slowly...

John Brandt
Sep 282 min read
The one real task I gave to AI failed miserably
Welcome to the AI hype bubble, where large language models are positioned as artificial “intelligence” even though, if you look around...

John Brandt
Sep 273 min read
Beware of business “friends”
I’ve been having an all-out argument with my client’s business friend and quasi-partner. This argument dates back several months, where,...

John Brandt
Sep 265 min read
This company won’t stop re-sending the same exact emails
Looks like there’s one aspect of email marketing that I thought was obvious enough to not have to spell out to you. But it looks like I...

John Brandt
Sep 253 min read
ok ok ok ok ok ok, yeesh, daddy’s home
I’ve gotten more emails over the past week wondering where the hell daddy’s been after going out to get milk a little over a month ago,...

John Brandt
Sep 242 min read
I’m not retarded but…
I sure feel that way sometimes. Case in point: One of the weirdest “glitches” I have has nothing to do with business or marketing or...

John Brandt
Sep 232 min read
Exclusive discount gone wrong
While I like to rail against the overuse of discounts (which is usually where brands’ email marketing strategy starts and ends), they...

John Brandt
Sep 222 min read
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