This company won’t stop re-sending the same exact emails

Looks like there’s one aspect of email marketing that I thought was obvious enough to not have to spell out to you. 

But it looks like I was wrong… 

Story time:

There’s a certain company who competes with one of my clients who has the single most broken email strategy my poor eyes have ever done seen. This strategy is so busted that it may be even worse than the companies who are so terrified of unsubscribes that they never send a single email. 

It’s still probably better than companies who completely neglect their single most profitable marketing channel - but even I’m not sure. Unless this competitor is bringing in hundreds or thousands of fresh leads every day, then it might be a worse strategy than never sending a single email. At best, it’s an incredible insult to their customers who they think are so stupid they can get away with this  “strategy.” 

And while I think the use of AI for email marketing damages email’s unique superpower of helping you build a relationship with your leads and customers -- y’know the factor that makes email marketing the single most profitable marketing asset a business can have -- AI could create, and implement, a far more effective strategy than this competitor has been using for the past 8 months. 

Alright, enough build up - here’s what this company’s “strategy” is:

They have two emails, both with the same deal, similar language, similar fake deadlines, etc. and they alternate email A and email B. 

That’s it.

A couple times a month they send email A. Then a day or two later they send email B. 

This exact “strategy” of alternating two emails that basically say the same thing, have the same fake deadlines, and offer the same deal has been the ONLY emails they’ve sent for all of 2025 and even going back to 2024. 

The. Same. Exact. Emails. 

For 8+ months. 

With not so much a single word difference between the 27 email A’s and 27 email B’s they’ve sent in that time. 

Even so-called AI, which is trained on average answers from average people - meaning, there’s no possible way that using AI can lead to unaverage results based on the literal way it “learns” -  wouldn’t be as dumb to recommend an email strategy that can be summed up by sending the same exact emails 50+ times and hoping and praying someone converts. 

But let’s take this one step deeper… 

I don’t know how their unsubscribe rate isn’t near 100%. Admittedly, I’m staying subscribed just to see how long this LARP lasts. But I’d think even the average person (who, if you ever frequent Facebook comments threads of local media pages or political pages, appears much dumber than most people realize), would be able to figure out that this company only sends the same two emails over and over and over again. 

I also don’t know how they’re not landing in spam because Google despises duplicate content - my only “hunch” is that their corporate backers were able to pull some strings with, e.g. bribe, Gmail themselves to send their emails to the Primary inbox. (This happens far more often than you think.) 

Which brings me to another point:

This company, according to a quick AI search result (so take it with a grain of paprika), has raised close to $24M from venture capitalists and other investors. 

Sheeeeeesh. 

Imagine investing 8 figures into a brand who treats their email list like goldfish: Hoping they’ll forget that their entire email strategy is the same two emails, alternated, until you unsubscribe. 

Alas, it’s no surprise that this particular company is known to internet forums as a massive scam. You don’t have to look much further than their email strategy to realize they treat their customers worse than an AI “girlfriend” who tricks some poor simp into offing himself to “be with her.” 

(Yes, that was a real news story that came across my desk recently.) 

Anyway, this is how bad an email strategy can be. 

If you want to see how good one can be - for not only improving your bottom line and building a relationship with your list (which is arguably more important than even generating revenue in the Age of AI), but also for creating a better general and user experience (again, this is because true service and care for your customers is becoming an unfair advantage in the world of AI chatbots, AI emails, and AI mind viruses), then hit reply, and let’s set up a quick chat to see if partnering makes sense. 

John