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Why newsletters like “The Hustle” don’t work
I’ve noticed a trend happening to some of the newsletters I subscribe to (and some of which I’d say are in my “target market”). The...

John Brandt
Jun 25, 20244 min read
How to repurpose content like your favorite band
There are plenty o’ business and copywriting lessons you can learn from your favorite music and artists. Take the repurposing of content...

John Brandt
Jun 24, 20242 min read
One of my clients is finally seeing the forest for the trees
Checky: One of my clients that I’ve been working with for about two years (give or take) is finally seeing the forest for the trees....

John Brandt
Jun 5, 20243 min read
Unboxing the Sonos Beam Zyn sent me
I just checked my email after an extensive editing session of 24 emails and found an unusual email: UPS sent me an email saying that a...

John Brandt
Jun 4, 20242 min read
The anatomy of First Things First - the BEST sports talk show
The Fox Sports Show, First Things First, is the best sports talk show this side of the Mississippi. I’ve been a fan of the show since...

John Brandt
Jun 3, 20244 min read
Starry vs Sprite
One interesting thing that’s happened in the world of soda recently is the rise of Starry. They replaced Sierra Mist (which I don’t even...

John Brandt
Jun 2, 20241 min read
Why “Nightcap” is taking the podcast world by storm
If’n you’re not a sports fan, you miss out on a plenty of business and mindset lessons. Take Shannon Sharpe’s Nightcap podcast for...

John Brandt
Jun 1, 20241 min read
How to write 11 emails in 4 hours (give or take)
Peanut and I are going camping this weekend. But ever since yesterday, I’ve been stressed to the max. Back-to-back vacations will make...

John Brandt
May 31, 20242 min read
One of my emails got a 10.83% click rate????????
Welp, it looks like I’ve outdone myself. Well… not really. On Monday, I sent an email on behalf of my client. And yesterday, I went to...

John Brandt
May 30, 20242 min read
Branding anti-lessons from the Boy Scouts
The Boy Scouts have recently rebranded after diddling too many kids ruined their image. And you know what? It’s as obvious as Adams why...

John Brandt
May 29, 20242 min read
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