There are plenty o’ business and copywriting lessons you can learn from your favorite music and artists.
Take the repurposing of content for example, mayhap the single best way to put your content to “work” in more than one place, which if done right, inevitably leads to more coins to put in your piggy bank.
Music has been repurposing content since the very beginning.
In rap, this means sampling other catchy tunes, adding some 808s behind it, and creating a new beat (which has a better chance of connecting with fans due to “borrowing” the success of the sampled hit). This is how Kanye became Kanye before he was Ye. He’s the king of sampling. And many consider The College Dropout, his first album and most sample-heavy album, to still be his best to this day.
This also plays out in other genres of music too.
Take one of my favorite bands for example: Goose.
Goose is an “indie groove rock” jam band. They repurpose content in a similar, yet different way than the likes of rappers. Covers are one example—and they cover everything from Post Malone to Prince to The Grateful Dead (and damn near everything in between).
But they also do something different than rappers:
Goose is an electric band. Which means, the members solely play electric instruments. But they have a spin-off band called Orebolo, which is an entirely acoustic arrangement, complete with an upright double bass to boot.
Orebolo, since its three members are in Goose, primarily “cover” Goose songs. They don’t write new music for this group, but the style (acoustic vs electric) gives it an entirely different vibe and feel. In fact, Orebolo is even recording an album.
More:
Since Goose is in the jam scene (which means they have diehard fans who want to listen to every live show), they also have partnerships with an app called Nugs.net to broadcast all their live shows live as they happen. And then, if you’re subscribed to Nugs.net, after a few days after their performance, they upload the soundboards, so you can go back and listen to any show whenever you want.
Another brilliant way to “repurpose” content.
Which brings me to the rub:
How can you repurpose more content in your business?
Could you take an email and put it up as a blog?
Or read it into a camera to post on YouTube?
Or chop up the most exciting segments of your podcast for TikTok and YouTube short?
Of fkn course you can.
The only limit with repurposing content is you.
Even Ben Settle, who many consider to be the GOAT at email, will tell the same stories time and time again. In fact, during some promos, he just copies and pastes emails he sent in the past and sends them again without changing a word.
Many ways to repurpose your content.
So put on your musician’s cap and get more use out your content, cully.
If you need help with this, particularly with writing emails so damn good they make perfect sense for repurposing elsewhere, hit reply, and let’s chat.
John
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