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How to write 11 emails in 4 hours (give or take)

Writer's picture: John BrandtJohn Brandt

Peanut and I are going camping this weekend. 


But ever since yesterday, I’ve been stressed to the max. Back-to-back vacations will make that happen. 


Anyway, I had a lot of work to do before our camping trip, where I don’t expect to have much Wi-Fi, if any at all. 


And yesterday, around 2 pm, one of my clients did something that ratcheted my stress even higher:


Couple weeks ago, he told me about a new drip sequence he needs built to convert a larger segment of our leads into customers. 


And it’s a 24-email long sequence that I’ve been adding a few emails to each day. 


Well, I had 14 done at 2 pm yesterday when he asked if I could finish it by the end of the week. 


“NoooooOooOOOOOoOooooooo” 


I planned on finishing this project when I got back. ‘Twas my mistake for not asking when the deadline was when we first met about the project. And since 2 pm yesterday, I’ve written the final 11 emails. 


It mayhap took 4 hours or so. Which means, I finished 2.75 emails per hour. 


(Money is attracted to speed, y’know?) 


So, how did I do it? 


In addition to all the other emails I've had to write?


Simple: 


I’ve never missed a deadline yet, and I don’t plan on starting. 


Not only does having a deadline hyperfocus you, but once you “eat the frog,” it actually becomes fun (even if I was not excited the deadline snuck up on me so quickly). 


Moral of the story?


Most freelancers, like the one from Facebook I warned you about the other day, ain’t professional. 


They NEVER hit deadlines. 


Me?


I NEVER miss em. 


Need help fixing your email strategy and generating more moolah?


Hit reply, and let’s chat. 


John

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