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How the Trump-Biden debate can help you make more sales
Welp, this email may be my least evergreen one yet. But I gotta talk about that shitshow of a debate that happened last night. (I’m...

John Brandt
Jul 15, 20243 min read
even MrBeast knows short “copy” doesn’t always work
Confession: I’ve never watched a MrBeast video in my life. But his wildly entertaining brand of making YouTube videos has led to 290M...

John Brandt
Jul 14, 20243 min read
The “blind following the blind” problem with email
“Abiding in the midst of ignorance, thinking themselves wise and learned, fools go aimlessly hither and thither, like blind led by the...

John Brandt
Jul 13, 20242 min read
About that new MacBook…
I have good news: Well, good news for me, not for you. The news? I’m typing this here email on my old, water-laden MacBook Pro. Yes,...

John Brandt
Jul 12, 20242 min read


If it ain’t broke, don’t fix it
The worst part about having a client-based business is just that: Sometimes your clients don’t make the wisest decisions, and this means...

John Brandt
Jul 11, 20242 min read
The irony of an entrepreneur with a successful business
There’s a certain irony of being an entrepreneur with a successful business. And if’n you’re not careful, it could threaten everything...

John Brandt
Jul 10, 20242 min read
How the Best Practice Basilisk devours sales
I don’t know what I did to upset the universe… But yesterday, I had to deal with two Best Practice Basilisks haunting my clients’ email...

John Brandt
Jul 9, 20244 min read
The problem with having too many cooks in the kitchen
Let me give you a hypothetical situation—and you tell me which one you prefer: Restaurant #1 hires a world-class chef. He has a limited...

John Brandt
Jul 8, 20243 min read
Even “goats” get imposter syndrome
Despite never being a big Tom Brady fan (and even actively despising him for always beating my Steelers), I gotta admit: I’m warming up...

John Brandt
Jul 7, 20242 min read
Even my competitors praise me
Remember how I told you one of my clients wanted to hire an agency to run a split test? Well, they just delivered their welcome series...

John Brandt
Jul 6, 20242 min read
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