The worst part about having a client-based business is just that:
Sometimes your clients don’t make the wisest decisions, and this means wasting time, money, and effort on, quite frankly, meaningless things.
Now this isn’t to say that I don’t love my clients. I do. I cherish our relationship. And I try to protect them from themselves whenever possible.
But I can’t wear a suit and cape all day…
And sometimes things slip through the cracks.
Case in point:
One of my clients recently scheduled a meeting with another email marketing agency to do some stuff. But out of all the marketing they do throughout their business, the email marketing side is the one that works best.
This has been true for several years.
And yet… for some unknown reason, I have a new meeting on my schedule that I shouldn’t have.
(Now, there is a slight chance I’m wrong and they’re a helpful addition to our efforts. But, if I’m being honest, I don’t have much reason to believe they’ll be a helpful addition. In fact, I think they have a chance to sabotage the relationship with our list.)
I’m not quite sure what was going through my client’s head… but let me show you why I’m so confident that my approach (which I’ve honed and perfected for years) will smash their approach.
After my client told me about what he did, I went and did some research on this agency.
They have one case study on their site.
Here’s a screenshot from their Klaviyo case study:
Now, this is probably their BEST case study.
Let’s compare their best work to my work over the past 30 days (which, isn’t a case study, it’s just literally the last 30 days from the time of me writing this):
Oooof.
Not only do I generate more revenue through campaigns, but I also generate multitudes more revenue through my flows (and the flows is one thing they’re gonna put their Cheeto-crusted fingers on).
But wait - I didn’t even mention the worst part:
Their case study comes from a Black Friday/Cyber Monday promo, where brands typically offer outrageous discounts and artificially pump up sale volume numbers.
My “case study” (which, again, isn’t an actual case study) includes not a single discount.
In other words:
I’m leveraging persuasion while they’re leveraging discounts.
Totally different ballgame.
But the real worst part is this:
There are other things my client could be investing his money in other than another, not-as-good email marketing agency. Not only will this put us back slightly, but like I mentioned earlier, it’s (probably) just gonna wind up being a complete waste of time and money.
Alas, such it is with a client-based business.
I’m not the final decision maker. And if I were, then, well, I wouldn’t try to fix what ain’t broken.
Anyway, if you want to see similar numbers in your email marketing strategy, hit reply.
John
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