I have good news:
Well, good news for me, not for you.
The news?
I’m typing this here email on my old, water-laden MacBook Pro.
Yes, after sticking it in a box of rice for 72 hours or so… it’s functioning at almost 100%. There are still a few keys that get stuck and don't wanna type (I’m looking at you B key.)
The right speaker distorts like crazy when I turn the volume all the way up.
And the worst long-term damage may or may not end up being a big deal. But only about 15% of my keys’ backlight works. Now, I don’t need to look at my keyboard to type. But I do travel a lot, which sometimes means working odd hours in places without good lighting.
So, I’ll have to wait and see to decide if this is a big enough inconvenience to convince me to get a brand-new laptop.
But as of right now?
My laptop is working surprisingly well considering I dumped an entire glass of water and a tiny cup of espresso on it (and even heard sizzling after the fact… I suppose that was my backlight’s last call for help).
Anyway, what can you learn from this story?
First, don’t believe everything you read online. For example, I read that putting a laptop in rice doesn’t work. It took me a two-hour round trip to talk to an Apple Genius to disprove this stupid lie.
Second, nothing bad happens to email copywriters. I’ve stretched this story out over the time it happened: From when I first spilled water on it, to when I trekked up to Pittsurgh, to today, when I confirmed that it works at about 90% as good as it used to.
But I still would’ve had a story if I bought a new laptop too.
Third, if you go back and look through this three-email story (which admittedly spans over the course of about two weeks), and read each email right after another… you can get a great first-person lesson in selling.
(I’ll let you do the hard work of figuring out why because it’s better to teach a man to fish than to fish for him.)
Anyway… If you have seemingly mundane stories like this, they can become a treasure trove for your business.
How?
Well, I don’t want to spoil all my secrets. So here’s what you can do:
Hit reply, and we’ll find a time to connect.
And then if’n we’re a good fit?
I’ll show you how you can turn boring ole stories like this into cold, hard cashola.
Deal?
John
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