There’s a certain irony of being an entrepreneur with a successful business. And if’n you’re not careful, it could threaten everything you love.
Here's what I mean…
To start a business takes cajones. To grow it takes blood, sweat, tears, commitment, and many sleepless nights. To prevent yourself from making it self-destruct takes self awareness, stepping back, outsourcing, and checking your ego.
This last step is hardest.
One of the superpowers business owners have is their risk tolerance. Compared to others, they’re better able to “stomach” risk. And almost all successful business owners will credit their success to being able to stomach this risk.
But this superpower can also become their biggest obstacle.
When a business owner—who deserves most of the credit for starting and growing their business—fails to evolve with their business, their business starts wobbling and falling.
Instead of outsourcing their weaknesses, they start to believe that this weakness was a strength all along. Instead of doubling down on their strengths, they’re so weighed down by their weaknesses that they lose any time to focus on their strengths.
Sometimes this happens because business owners literally think of their business as their baby. Sometimes they have trust issues, which transforms them from a sexy entrepreneur into an undesirable micromanager. Or sometimes they don’t check their ego, and don’t ask for help when they need it.
All of this spells trouble for the entrepreneur. Because they’ve built a successful business, they believe that what got them to where their business is today is what will get them to the next level.
But running around like a chicken with its head sliced off is a surefire way to increase anxiety on your team, lose your power and influence, and even start the beginning of the end for your business.
Heed this advice if’n you have your own business and don't wanna lose it:
What got you to where you are today won’t get you to where you wanna go.
For the continued growth of your brand, you’re gonna have to learn how to evolve yourself.
Whether that means outsourcing your email strategy and implementation to an expert. (If this sounds like you, hit reply.)
Or if it means hiring a sales team to take sales off your plate.
Or hiring an advertising expert to take that off your plate.
As your business evolves, the entrepreneur should work less. And only on their strengths, not their weaknesses.
Capisce?
Anyway, if you think it’s time to take email off your plate, hit reply, and let’s chat.
John
Kommentare