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Why real value ain't whatcha think
I have sorta a love-hate relationship with my accountant. On the one hand, she’s provided an invaluable service to me, my freedom, and...

John Brandt
Nov 3, 20242 min read
Did my ear just gasm? (and the problem with advertising)
I got a bone to pick today with a company I respect, admire, and use. I don’t have a problem with them or their product, but rather...

John Brandt
Nov 2, 20242 min read
Peanut said “yes”
I’ve been concealing a story from my loyal readers: Peanut and I went to Jamaica to celebrate my 30th birthday. But before my birthday...

John Brandt
Nov 1, 20242 min read
Can you do this in your business?
Peanut and I have quite a few errands to run today. And it’s moments like these that give me an ultimate sense of joy. Why, you ask? ...

John Brandt
Oct 31, 20241 min read
“You’re always the MVP” — my client
I just got off a call with a client. She has an event coming up in 10 days and she’s stressed. Why? Not only does any event have a...

John Brandt
Oct 30, 20241 min read
October 4th, 2019 ← The day I took my life in my own hands
Today’s an important milestone for me. You know how the stat goes: Around 50% of businesses fail within their first five years. But not...

John Brandt
Oct 29, 20246 min read
so simple & obvious you’d have to be a moron not to do it
One of my clients is throwing an event in a few weeks. She was a bit behind the ball with this: I only learned this event was happening a...

John Brandt
Oct 28, 20242 min read
How to make gen z and gen alpha hate your guts (or pay you lump sums)
A YouTube Short crossed my desk yesterday offering some sage advice. Except it came from the unlikeliest of places: A former hacker...

John Brandt
Oct 27, 20243 min read
The most important email in the promo that most brands skip
I ran a promo for one of my clients this past weekend. We had some 151 conversions from it. And since it’s a lead magnet promo that...

John Brandt
Oct 26, 20243 min read
Just add pumpkin
Last time I checked, I wasn’t a white woman. And yet… Even someone as masculine, jacked, and self-sufficient as yours truly can’t pass...

John Brandt
Oct 25, 20242 min read
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