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Writer's pictureJohn Brandt

so simple & obvious you’d have to be a moron not to do it

One of my clients is throwing an event in a few weeks. She was a bit behind the ball with this: I only learned this event was happening a couple of weeks ago. 


As such, we had little room to presell the idea, hype up the event and tickets going on sale, and we’re running around like a chicken without a head playing catch up. 


Case in point: 


She reached out to me a couple of days ago because she wanted me to write a new promo email, offering a 2 for 1 deal if someone brought their friend. And so, I wrote it in breakneck speed: It was ready to go out almost immediately after I got the email. 


But before I sent it, I decided to check the coupon code n’at. 


And that’s when I stumbled on the mistake:


The coupon wasn’t set up for a 2 for 1 deal, it was set up for 50% off regardless of how many tickets you bought. 


Who knows how much revenue this would’ve snatched up and gobbled like an American on Thanksgiving. 


But methinks it would’ve been quite high. 


I told my client as such and she thanked me for catching the glitch and for not sending the potentially revenue-snatching email out. She’s currently working on fixing the coupon code so it behaves like we want. 


Or another, unrelated example: 


Testing your emails—making sure there isn’t any egregious typos, incorrect links, etc.—before sending them for real is another simple and obvious way to provide more value to your clients than you already are. 


Especially if they have perfectionist tendencies. 


I don’t. 


That’s why I never test my emails and sometimes I write faster than type good. Yesterday’s subject line was missing a word because it got sent before I caught it. But I’m not a perfectionist like some of my clients are. 


Moral of the story? 


Providing value can sometimes be so simple and so obvious that you neglect to do it. 


And that, my friend, is what separates the pros from the pretenders. 


Need a pro on your team to ratchet up revenue the way Diddy ratched up 1,000 bottles of baby oil?


Hit reply, and let’s find a time to chat. 


John

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