top of page
Search
Writer's pictureJohn Brandt

Just add pumpkin

Last time I checked, I wasn’t a white woman. 


And yet… Even someone as masculine, jacked, and self-sufficient as yours truly can’t pass up on pumpkin. 


Here’s the story: 


I was running dangerously low in K-Cups in me office. Coffee, for me, is a performance-enhancing drug. And so, after I hit the gym today, I headed to Sam’s Club to reup my supply. 


And that’s when it happened… 


As I was looking for my dependable Green Mountain Morning Blend (which they didn’t have), I stumbled upon a limited edition box from Starbucks: Autumn flavors. 


The box included three “limited edition” flavors: Pumpkin Spice (which is okay), Cinnamon Dolce (my favorite), and Caramel (which I’ll probably hate but Peanut will hopefully like). 


And I just couldn’t pass on it. 


It was as if all my female ancestors hijacked my body and made sure I added this damned thing to the cart. 


There was also some marketing and persuasion prowess working on me too. 

For example: As a man with a woman (who hates my style of black-as-sin coffee and instead enjoys flavored caffeinated beverages) I bought this as much for her as I did for me. 


The “Limited Edition-ess” of it also made me add it to my cart: “What if they don’t have it the next time I come back?” This is commonplace at Sam’s Club too, which made it seem more possible besides it being seasonal. 


And you know what? 

Even if you don’t sell something that has the benefit of taste, you can apply some of these “secrets” to your ecom brand too and watch sales tick up and up. 


It may not be the sexiest thing to include multiple options, auto shipping, free shipping over X dollars spent, a limited edition bundle, or any other trick to ratchet up sales. 


And yet… 


In business, even the brightest newest shiniest object can’t beat the fundamentals. 


Need help focusing on the fundamentals in your emails? 


Hit reply, and let’s chat. 

John

0 views0 comments

Recent Posts

See All

Comments


bottom of page