I’ve been concealing a story from my loyal readers:
Peanut and I went to Jamaica to celebrate my 30th birthday. But before my birthday had time to roll around, I hijacked the entire vacation—and not because I’m going through a quarter (or does 30 mean “mid” now… oh boy, it probably means closer to “mid” than “quarter” dohn’t it…?) life crisis.
Oh no, I hijacked this vacation for another reason:
I proposed…
…And Peanut said yes!
Here’s the story:
We went on an excursion to a “luminous lagoon,” which is one of four areas on earth where fresh water from the mountains meets warm water. Not only does this interaction cause the water to glow, but after I proposed on a boat in Jamaica (after our Jamaican tour guide gave a Jamaican Ted Talk on love and commitment), we got to swim around in the water. Truly bizarre to swim in cold water at one moment than warm water the next. There was no in between: The water was either cold or warm.
And this reminded me a powerful persuasion lesson from Revelation 3:16 (h/t to Ben Settle for drilling this into my head):
"I know your works, that you are neither cold nor hot; I wish that you were cold or hot. So because you are lukewarm, and neither cold or hot, I will spit you out of My mouth"
Moral of the story?
You want to be polarizing.
Not middling.
Not afraid to offend someone.
Not playing the game to not lose instead of playing to win.
You want to be hot or cold.
Not lukewarm.
Yes, this will make some people unsubscribe and attack you.
But you know what else it does?
It makes people buy in droves.
There’s plenty of more fodder from this magical night that I’ll be selfishly extorting for my own personal gain.
(Her ring wasn’t cheap!)
Anyway, need my help becoming more polarizing, persuasive, and profitable in your emails?
Hit reply, and I’ll let you help me pay for some of Peanut’s ring.
John
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