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One of the most pervasive copywriting tropes is this idea that you should write like you talk. The ideas being… Most people suck at...

Checky: I landed a new client who, despite my many warnings, still foolishly believes that heavily designed HTML emails convert better...

Yesterday, I wrote an email about Ozempic—the latest pharmaceutical drug to take the world by storm because it can supposedly reverse...

True story: Last week, as I wrote podcast show notes for a client, I had to type the last name “Daniel” into the title. But something...

Peanut and I had friends visit us from Green Bay over the weekend. They got in Saturday night: We had a bonfire in our backyard, enjoyed...

True story: Once upon a time, when streaming music (and paying for the streaming music instead of Limewiring it like us 90s babies did)...

I got a message from a client on Slack today telling me to send over the invoice. Nothing’s better than an invoice paid day, and this’n...

True story: Yesterday, I wrote an email for a client. It started out as a pretty typical day, but quickly turned into mayhap one of the...

Full disclosure: I have a jam-slammed day ahead of me. And so, I figured why don’t I use this opportunity to put sum respeck on me neck....

I’m certainly not re-inventing the wheel here: Ben Settle first taught me this powerful persuasion tip (and I believe he first learned it...