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Let’s play a little game… Few years back, a meme exploded on Money Twitter, way back when X was still Twitter, and Money Twitter wasn’t...

Everyone’s favorite Abe Lincoln quote goes a little something like this: “Men lie. Women lie. Numbers don’t. Also, don’t believe...

Your Humble Narrator ain’t gonna be so humble today. For good reason too. Yesterday, while I was in one of my client’s Klaviyo’s...

I run my client’s accounts a little differently than I approach writing copy to my personal drooges. (That’s you, cully.) I don’t use as...

Life comes at you quick… I woke up today at 4:44 am to shrieks from Peanut and the weirdest noise ever from Myles, one of our two cats....

My day had a rough start this morning: Peanut called, stranded in Sharon, PA, after taking her car to get fixed. As such, I had to spend...

A while back, I saw a skit of how Yeti—the luxury cooler brand that instantly bumps up your social status a few notches—was invented....

Last week, I sent an email in one of my client accounts that got a whopping 2% open rate. And I know what you’re thinking… “John, I know...

Welp, news recently broke that Klaviyo (once revered by agencies for their Partners program) will be pivoting to offering an...

Today’s Peanut’s birthday. So instead of my normal schedule I worked, here’s what my day looked like: First, I woke up and gave her her...