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One of my clients has a glorified lead magnet that runs $9. Companies like Clickfunnels used to (and probably still do) call these...

There’s been a lot of talk recently about the dreaded global depression. Some are saying it could rival The Great Depression of the...

I’m about as far away as you can get from a modern day democrat. But game recognize game.  If you’re reading this far into the future,...

I just learned an invaluable lesson in the most excruciating way possible:  Sometimes rest is best.  And while my lesson applies to...

Well, well, well… Would you look at that, your friendly neighborhood email specialist was right again.  Checky:  DK Pittsburgh Sports, my...

Got another cautionary tale for you: Except this one isn't about an agency. Instead it’s about this absolute schmuck I hired months ago. ...

Remember how I’ve been rattling on and on about a decision a client made that made me seethe?  If not, here’s the Spark Notes version: ...

I’ve neglected X for quite some time as I sit down and write this. It wasn’t exactly flooding my calendar with appointments from...

I got a bone to pick with Legion Athletics today. But to be fair, they didn't waste a great subject line on a sh*tty offer.  No, they did...

— El John-o Descartes Every so often, a new marketing guru pops up and teaches the same, played out formula that you suddenly see...