Remember how I’ve been rattling on and on about a decision a client made that made me seethe?
If not, here’s the Spark Notes version:
Despite single-handedly saving one of my client’s businesses through my email marketing strategy I implemented five years ago, he recently came down with a bit of Shiny Object Syndrome, and hired an email agency behind my back.
No, I didn’t get fired. But yes, I needed to “prove myself” (again…) despite their best case study on their website being laughably bad compared to the numbers we do each and every month inside his Klaviyo account.
Well, one of the thangs that this new agency wanted to do was write a welcome sequence. Again, even though mine generated $10k in new revenue every 30 days like clockwork (while also “ethically brainwashing” new subscribers to turn into repeat customers).
And despite their new A/B version of the welcome (I’m the A version, theirs the B version) only being live for a couple of weeks, meaning it’s not statistically significant yet—but if’n you ask me, the burden of proof is on their series, not mine which has already proved itself effective and profitable—all the early signs point in the direction that my welcome series is much more profitable.
(I hinted at this in past emails, and I was willing to bet a finger that mine would produce better results. Alas, I didn’t have proof until now.)
And in all honesty, I should turn off their version immediately. I won’t because it’s still too early and it’s not my business. But if it was my business, they wouldn’t have even been hired.
Anywho:
Wanna see how my welcome stacks up to theirs?
(My email is on the left side, theirs the right.)
Here’s the proof in the past 7 days:
And here’s more proof expanding from the past 7 days to the entire month-to-date:
Not only am I getting higher open rates and more sales, but my emails have gone to less total people too!
Worst part (for this agency who tried stealing my client)?
I also have several more emails in my welcome series—and the later emails I wrote are also converting at a better clip than their emails.
Worst part (for my client who made a foolish decision)?
There’s a massive opportunity cost with every single new subscriber unfortunate enough to get enrolled in the agency’s welcome versus mine.
But don’t worry - there’s good news here too:
Since I “clapped back” at my client from the getgo with this agency, he’s started to, once again, forward me pitches he gets from other email agencies. And he’s more inclined to believe me when I say “this is not worth our time and effort.”
Moral of the story?
Listening to el John-o is the most profitable thing you can do. Even if other agencies offer you the world. (Most agencies have a tendency to over-promise and under-deliver—while I operate on the principle that it’s better to under-promise and over-deliver.)
Wanna see how much bacon I can send to your bank account with a welcome series I write for you?
Hit reply, and let’s chat.
John
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