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Writer's pictureJohn Brandt

Another day, another AI failure

I’ve neglected X for quite some time as I sit down and write this.


It wasn’t exactly flooding my calendar with appointments from high-quality leads, adding a surge of subscribers to my email sequence, or being more than just a waste of time. I’ve also noticed that the “Money Twitter” section of it has become complete crap.


And yet… 


I’m still semi-interested in restoring my X account to what it was about a year ago. But, quite frankly, I don’t have time to invest a lot of time and energy in something that doesn’t bring in clients for my business. 


So, I had an idea… 


I've written over 600 emails over the past coupla years. Each email has a story or a lesson that could make for a great tweet after a few tweaks. And so, I decided to “upload” my daily emails into ChatGPT so it can turn an email into a tweet. 


I had it do the first 100, give or take, emails I’ve written to turn into tweets. 


Well, over the weekend, I scanned through over 100 tweets it created based on my emails. 

Can you guess how many of these tweets I feel comfortable posting on X?


Lemme give you a hint: 


You can count the number of emails on one hand—as long as you don’t have any fingers.


That's right - ChatGPT created a whopping zero tweets I feel comfortable using. 


They aren’t in my “voice” despite me telling ChatGPT to do it in my voice and giving it over 100 examples of what my “voice” means. 


They aren’t even accurate. Take any email I wrote where I mentioned open rates as an example. Instead of understanding my p0int that open rates don’t matter, it turned my emails into tweets that say how open rates are the most important metric.


And the so-called tweets it generated wound up being a sentence or two of complete nonsense.


It got me thinking… 


Y’know how many people believed the lie that you could outsource your entire business to AI and sip mojitos on the beach while AI scaled your business?


Or how many people believed that AI could write every email for them and run their entire email marketing strategy? 


Yeah… Mesuspects that these “businesses” are no longer in business unless they pivoted from AI to something with a soul lickity split. 


Moral of the story? 


If’n you're waiting on AI to improve to write your email copy, you’re better off waiting for evidence that Santa Claus is real. 


That’s the bad news. 


The good news?


You’re one reply away from meeting with—and potentially partnering with—a professional who can generate as low as 30% and as high as 65% of your monthly revenue from email alone. 


So, hit that reply button right now, and let’s figure out a time to talk shop. 


John 

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