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Sep 152 min read

How 3 “innocent” words DECIMATED this campaign

True story: I received a letter in the mail yesterday. (Oooh, groundbreaking!) That’s about as far as this story goes because it was...

Sep 142 min read

DM dorks

There’s a new breed of freelancers promising you the world (and then some) in your DMs on X, on Instagram, and probably even on...

Sep 132 min read

Aussie secrets to consumption

Most marketers neglect the consumption side of their job like most Americans neglect physical fitness. But a marketer who isn’t at least...

Sep 122 min read

How smol tweaks can elicit enormous change

I just got back from the gym. Instead of following my lifting plan to a T, I decided to tweak one exercise in particular: Curls. My...

Sep 112 min read

Making your clients look forward to and even beg for your emails

One of my clients is in the middle of a pretty massive launch. It’s not a typical product launch, it’s more of a protocol launch (which...

Sep 102 min read

even Zuck agrees with Daddy

Looks like ol’ el John-o-rino was vindicated yet again. This time by a former lizard person who turned surprisingly human: Mark...

Sep 93 min read

A cautionary tale from the Pittsburgh Pirates

I’m a massive Pittsburgh fan. The Steelers are my favorite football team. I think the city itself has mayhap the most beautiful...

Sep 83 min read

How to make a 300k purchase feel inexpensive

How do you get someone to purchase an expensive luxury good without them scoffing at the price? Well, this was a question that haunted...

Sep 73 min read

The unfortunate truth about most marketing agencies and freelancers

I’ve said it before, and I’ll say it again: I’m making it a personal mission of mine to help innocent business owners prevent themselves...

Sep 64 min read

The problem with Tucker Carlson

Before I dive into this email, let me make something clear: Tucker Carlson is the best thing to come out of Fox News. I respect his open...

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