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I’ve been battling a flu from hell the past 4 days or so. It has not been fun. But a couple of fever dreams I had last night might’ve...

Story time: I just hopped off a call with a prospect who was interested in hiring ye olde humble daily-ish narrator. But he thought I was...

Perhaps you’re familiar with my 40/40/20 rule, which isn’t actually my rule but rather a rule of direct response marketing. I don’t know...

The average human lifespan is only 4000 weeks. And you’re at least 1000 weeks in, mayhap more.  How silly does it seem to, say, spend 8...

My day’s been slamma-jamma packed, hence this email hitting your inbox so late in the day.  Why? Well, one reason is one of my clients...

I hopped on a client call yesterday.  Her account is a weird one: She has a TON of customers on our Autoship program (sumtin that I’ve...

I recently picked up Your Creative Power, a book written by Alex Osborn — the “O” in BBDO (an advertising agency that still exists...

I got a weird email yesterday. It was from a brand that I’ve never heard of. But it wasn’t spam. In fact, it was a truncated newsletter...

I just got off a call with a client where he told me that an email I sent last week, which was chock full of emotional reasons to sign up...

True story:  A couple of years ago, after being reamed out by a client for a silly innocent mistake I made in an email (I don’t remember...