yet another example of why you oughtta ignore opens

I’ve been battling a flu from hell the past 4 days or so. It has not been fun. But a couple of fever dreams I had last night might’ve sweated the remainder of whatever infected me from my body. 

Anyway, got a quick anecdotal story for you today. 

Before I got sick, I sent a Memorial Day email for a client - no discounts attached, but our ideal customer is prone to traveling over the long holiday and our product makes traveling easier for them. 

After I sent the email, I logged into Klaviyo to see how it performed when I found the perfect example of ignoring open rates:

Someone on our list received the email, clicked on the link in the email, and purchased the product. And yet… according to Klaviyo… 

This person did NOT open the email! 

Moral of this short story? 

Open rates are not only meaningless, but they become more meaningless by the day.  There are several obvious and not-so-obvious implications of this. 

Alas, that will have to wait until another day.

(I’m super busy and not 100% healthy yet.) 

Until then, hit reply if you wanna make more moolah from each email you send (even if customers don’t “open” it).

John