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Nothing guzzles more productivity than THIS
There’s one seemingly innocent “habit” in businesses that guzzles a lot more work, productivity, and time than most people think. Of...

John Brandt
Apr 19, 20243 min read
“But does it make my d*ck grow?”
One of the most powerful persuasion secrets is something Ben Settle calls: “Making the skeleton dance.” The gist of it is this: By...

John Brandt
Apr 18, 20242 min read
Welp, Draymond, that’s one way to create content
Draymond Green, a four-time NBA champion, recently got ejected from an NBA game… Within the first four minutes of the game! If you don’t...

John Brandt
Apr 17, 20242 min read
Ya boy broke BirdSend
Some of you may remember the dramatic way in which I left Aweber (after being a loyal customer for 4 or 5 years) and instead decided to...

John Brandt
Apr 16, 20242 min read
Why “silly” emails outperform promo-heavy emails
True story: One of my newer clients decided to run a last minute promo for the spring equinox. And this comes directly after having a...

John Brandt
Apr 15, 20243 min read
Sports pundit reveals how to demand attention, win presidency, and become infamous
Way back in 2017 if this article's date stamp is to be trusted, Colin Cowherd, one of the most popular daily sports broadcasters in...

John Brandt
Apr 14, 20243 min read
How to make your audience salivate over every word of your copy
A bunch of months ago, the great Jim Clair recommended a book by one Raymond Chandler, an author from the early 19th century. Jim’s given...

John Brandt
Apr 13, 20242 min read
Another “hidden” drawback of relying on graphics in marketing
You should know by now that the email style I teach is heavily reliant on a plain-text strategy. I rail hard against HTML elements and...

John Brandt
Apr 12, 20242 min read
Sometimes music is all you need
I woke up today and found my creative juices were a little dusty. No reason why. Mayhap I didn’t sleep as well as I thought? Mayhap karma...

John Brandt
Apr 11, 20242 min read
Why George R.R. Martin isn’t a professional writer
George R.R. Martin is one of the most prolific writers of our time. He’s responsible for the Song of Fire and Ice series (which is better...

John Brandt
Apr 5, 20242 min read
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