John BrandtApr 19, 20232 minMcDonald’s dirty little billion dollar secretWay back when, I remember Ben Settle writing an email about the 6 most profitable words in the English language. What is the combination...
John BrandtApr 18, 20234 minThe 3 most profitable letters in the entire existence of human beansAs I write this, we’re less than a week out from the Super Bowl. As such, I’m gonna use this time today to learn you up on the 3 most...
John BrandtApr 17, 20232 minv!olent language you mustn’t (!!!) use evErI hope this email weeds out the cream puffs, namby-pambies, and milksops for me. Because if you believe even one of the phrases I’m about...
John BrandtApr 16, 20233 minThe magic “F-word” which immunizes you from ChatGPTReceived the following praise from yesterday’s email: == the flow in your emails >>>>>> ChatGPT can't write things like this. Lmfao. ==...
John BrandtApr 15, 20232 minA victim of your own success?I’m gonna come out and say this at the beginning of this email: I’m not sure this email has a point, lesson, or reason. But it’s one of...
John BrandtApr 14, 20234 minOh noes, 2 emails and $0 in revenue!I have a confession: I’m a fraud. At least according to Klaviyo for my two most recent email campaigns I sent out for a client. Wellllll,...