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Welp, Draymond, that’s one way to create content

Draymond Green, a four-time NBA champion, recently got ejected from an NBA game… 


Within the first four minutes of the game! 


If you don’t watch basketball, Draymond has always battled “demons” on the court. He’s been ejected from four games this year alone (and we’re still a few weeks out from the playoffs). That number shoots up to nineteen games over the course of his career. He even missed an NBA Finals game because of his on-court shenanigans back when LeBron’s Cavs beat the Warriors in 2016. 


But this ejection was a bit different than all of his other ones. 


Yes, he made Steph Curry… cry? (Go look up the video and decide for yourself.) 


Yes, it happened within the first four minutes of the game—on a play that Draymond himself was barely even involved in. 


But the weirdest thing about this ejection is this:


Draymond hung around the stadium, hugged his teammates after they pulled off a win without him, but then was noticeably absent from his press-game interview. 


Instead, he waited to share his side of the story until… 


…he recorded a podcast episode that night. 


A couple years back, Draymond linked up with The Volume–perhaps the most dominant sports podcasting agencies. And it seems, as unbelievable as it is to type this, that Draymond purposely got ejected from an NBA game so he could promote his podcast and use it as his content creation vessel. 


Going by YouTube views alone (and I’m writing this 22 hours after Draymond’s episode published to YouTube), this episode is tracking to be one of his most viewed of recent. 


Moral of the story? 


It’s time to up your content creation game, cully. 


There are literal NBA players (and good ones at that) who would rather miss an NBA game and an NBA game’s fat paycheck for content creation ideas. 


Hard to compete with that (even if the NBA’s popularity is trending downwards, as it is). 


Here’s the good news:

When you know your customers like the back of your hand, you don’t need to rely on silly gimmicks like this to make your content profitable.

I have no idea how much Draymond makes from a podcast episode or what kind of metrics he needs to hit to stay on The Volume’s lineup. 


But I do know this:


Cheap gimmicks like this are like ecom brands whose only email “strategy” is offering higher and higher discounts. 

Yes, it works in the short-term. 


But it’s usually at the expense of long-term success. 


Anywho:


Need help building—and implementing—an email marketing strategy that doesn’t rely on cheap tricks and only becomes more and more and more profitable as time dances on? 


Hit reply, and let’s chat. 


John

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