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“I really love the emails you write” (and a copy critique)
Feeling a bit bittersweet today. We finally figured out the Zapier problem I’ve written about (and the notorious Gen X Marketer...

John Brandt
Apr 30, 20244 min read
I. Am. Seething.
I want to thank the same Gen X Marketer I warned you about a couple of days ago. While she is the absolute worst “marketer” I have ever...

John Brandt
Apr 29, 20242 min read
The “CTE” secret for turning your biggest shortcomings into pure power
“Put that shit on.” — AB I have a love-hate relationship with AB. When he played for my Steelers, he was my favorite player. Then he went...

John Brandt
Apr 28, 20242 min read
Gen X marketer makes me rip my hair out
I’ve been “hairmaxing” for about three years now. I still get a fresh fade every month and a half or so, but my hair up top hasn’t gotten...

John Brandt
Apr 27, 20243 min read
“wow” - owen wilson
While back, I watched The Internship, starring Owen Wilson and Vince Vaughn. It’s a dramedy about the world passing two washed up...

John Brandt
Apr 26, 20242 min read
Kendrick Lamar vs Drake: Explaining Their Beef From a Copywriting Perspective
This will probably be one of my least “evergreen” emails because of the nature of rap beefs—and how long they typically last in the...

John Brandt
Apr 25, 20243 min read
How to attract women, wealth, and success like a private detective
Here’s an excerpt from Raymond Chandler’s The Big Sleep that will teach you more about business, life, and relationships than mayhap any...

John Brandt
Apr 24, 20242 min read
How to book Brad Pitt using nothing other than email
True story: Lil Dicky, the rapper turned actor turned director, was just on the New Heights podcast with Jason and Travis Kelce. And he...

John Brandt
Apr 23, 20243 min read
I stared at the eclipse and (gasp!) didn’t go blind
Few days ago, Peanut and I traveled about 45 minutes west to her dad’s house, so we could be in the path of totality for the most recent...

John Brandt
Apr 21, 20243 min read
The problem with “disruptive” marketing
There’s a certain type of marketing disease that’s more prone to the startup world than other types of industries. But that doesn’t mean...

John Brandt
Apr 20, 20243 min read
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