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Got a cautionary tale for ya today, particularly if you use Facebook (or Flakebook as Ben Settle has called it for so many years without...

One of mayhap the most common “critiques” you’ll get as a copywriter is that your clients think your copy is too long. I put “critiques”...

Today’s email is gonna be simple and straightforward as I write from the mountains of somewhere in West Virginia. All I have for you...

While I didn’t physically write this out at the golf course, I kinda did. Here’s what I mean: Yes, I am (probably) golfing now, depending...

I was reading through Ben Settle’s May issue of Email Players five minutes ago as I 💩 And while there are a ton of “nuggets” in there...

To be fair, most rappers would make decent copywriters. Most of their songs are filled with falsified stories to resonate on an emotional...

Your email marketing strategy ain’t a charity despite how many innocent (and foolish) biz owners treat their strategy just like a...

If you’re worried about AI taking yer jobs, then mayhap it’s time to think again about these worries. Because something as smol as a...

Yesterday, I went macro with you by listing 10 of the most insidious marketing diseases I see businesses infected with. Today, we’re...

Since I’ve been around the block a time or two—both as an employee for business, as a business owner, and in more of a partnership and...