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the most irritating myth about copy

The most irritating myth about copywriting (in emails or otherwise) is the unfounded belief that short copy is always superior to long...

4 examples of cursed marketing knowledge

Familiar with cursed knowledge? It’s knowledge so powerful, so eeeeevile!, and so unforgettable that once you hear this knowledge once,...

Why WeWork went right

Searching for WeWork on Google reveals how many NPCs there are out in the world. Almost every article you’ll find from a simple, one-word...

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