John BrandtDec 27, 20232 min A sneaky Q4 client-getting strategyI’m writing this in December, a week before Christmas Day, a notoriously slow time for online business. Black Friday and Cyber Monday...
John BrandtDec 26, 20232 minA stupid-easy way to add more value to your current clientFew minutes ago, I received a Slack message from my client with a simple question: “Do you mind if I pay you in advance for 2024? I’m...
John BrandtDec 16, 20233 minHow to make more by working lessI’ve made a conscious effort since 2020 to simplify my business. At the time, I was working with 10+ clients, doing wildly different...
John BrandtDec 15, 20232 minZyn’s secret for charging more than their competitorsA few years back, I stumbled on Zyn’s nicotine packages, and it was love at first taste. I’ve always been a fan of nicotine, and Zyn’s...
John BrandtDec 14, 20232 minStop sending “value bombs” to your audienceThere’s one type of email in particular, which for some reason, gurus who fap to Gary V and his cringeworthy content try to shove down...
John BrandtDec 13, 20232 minThe case against putting your customers in a strangleholdGot a rough story today: One of my clients enlisted the help of a software company about a year ago. Their business is a rather simple...