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Roid rage, projection, or both?
I got a spicy reply from a cold lead I offered to help the other day. This bozo responded to an innocent email saying something like,...

John Brandt
Apr 272 min read
The dark side of deliverability to Outlook, Hotmail, and Yahoo
Oh boy. One of my clients (the only one to use Keap fka Infusionsoft, which is, in my experience, mayhap the single worst ESP to ever...

John Brandt
Apr 263 min read
my new outreach strategy
If’n you’ve been wondering where I’ve been all week, I’ll tell you: Working on stuff which is, frankly, more important than my daily-ish...

John Brandt
Apr 252 min read
Email gaffes are still prophet-able
My sister’s home for a couple o’ days and we’re using this time to hit the golf course. One of the most valuable lessons I can offer to...

John Brandt
Apr 242 min read
Have I already changed my mind on the em dash?
One of my favorite swipe files, partly because I can swipe from it without ethical concerns and partly because it has much of the...

John Brandt
Apr 182 min read
Opens ain’t sales (no matter how much you try’n convince yourself otherwise)
Story time: A few months back, I reached out to a new-ish business that I personally like to offer them a few pointers on email...

John Brandt
Apr 172 min read
Has AI ruined the em dash?
Summada AI bots must’ve been trained on content written from your humble daily-ish narrator it seems. One of my favorite literary...

John Brandt
Apr 163 min read
Why corporate “marketing speak” doesn’t work
A few years back, I bought Overdeliver by Brian Kurtz, a pioneer in direct response marketing who headed up Boardroom Inc. for over 30...

John Brandt
Apr 152 min read
The easiest way I’ve discovered to beef up sales
Everyone and their brother has a podcast today. So much so that I just saw an offer from Tai Lopez—leave whatever feelings you have for...

John Brandt
Apr 142 min read
At least this was foreshadowed…
It wasn’t all that long ago where I hopped upon my soapbox and started preaching about the various benefits of going 24 hours without my...

John Brandt
Apr 123 min read
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