Email gaffes are still prophet-able

My sister’s home for a couple o’ days and we’re using this time to hit the golf course. One of the most valuable lessons I can offer to any biz owner is to practice your freedom. If you don’t practice it, then you won’t ever have it (even if you have the business to support it). 

And so, I’m writing a quick email today with a helpful tip:

Last week, I sent an email that’s been sitting around collecting dust in my client’s Klaviyo account for over a month. Other priorities took, well, priority. Before I scheduled it in our software, I made a mistake: I didn’t send myself a test email to test all the links. 

This came back to bite me in the arse. The following morning, I get a Slack message from the customer service team telling me that the link I added in the email didn’t work. It technically worked—it didn’t lead to a 404 page—but perhaps even worse is that it led to a product page where it was impossible to purchase the product. 

Instead, customers saw a notice message saying this product isn’t available. 

Turns out, in the 30+ days since writing to sending, the website link for the product changed. 

And you know what I did?

As soon as I learned about it, I typed out a quick 104 word email that apologized and included the correct link. 

9 more additional sales come from this simple “accident” email that made the entire campaign that much prophet-able. 

Moral of the story? 

Email is the most forgiving marketing medium. 

Think about it: 

If you included the wrong link in, say, an ad, it would cost you hundreds mayhap even thousands of doll-hairs with no easy fix. 

Not the case with email. 

Anyway, I gotta scoot so I don’t miss this tee time. 

Hit reply if you need help growing your business with email. 

John