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Social-media-path tries to steal business
I have a cautionary tale for you today: Last night, my client forwarded me a curious substack newsletter from a fellow business owner....

John Brandt
Sep 214 min read
The burnt out copywriter
An admission: I’ve neglected this list and my daily email for a while because, truthfully, your humble daily-ish narrator is a little...

John Brandt
Sep 203 min read
High school teacher conducts social experiment … and …
I watched a clip this morning of a high school classroom going through a social experiment: The teacher gave half the class three words...

John Brandt
Sep 193 min read
Friend admits to use AI for everything
I met up with an old buddy that I haven’t seen in a while over the weekend. He travels more for work than anyone I know, which makes...

John Brandt
Sep 183 min read


RIP Charlie Kirk
This is a rare, non-automated email that I needed to write: Yesterday, on 9/10/25, the GOAT right-wing activist for youngins, Charlie...

John Brandt
Sep 171 min read
How to leverage the “Jungle Law” in your copy
June 2025’s issue of Ben Settle’s Email Players is especially relevant and useful to my business: This month’s issue is a “Part 2” of a...

John Brandt
Sep 173 min read
Why I paid for an AI
At the risk of sounding like a hypocritical arse… the other day I decided to buy a month of Manus AI, a ChatGPT rip-off that may or may...

John Brandt
Jun 64 min read
El Johnstradamus’s secks robot prediction comes true (kinda...)
A few months back, I made a bold prediction: It was about secks robots stealing your job before ChatGPT does. Well, wouldja lookie...

John Brandt
Jun 52 min read
Deliverability “experts” exposed in public
I got an email from a popular email deliverability software a couple of days ago that made me spit out my coffee. (Okay, okay, I may be...

John Brandt
Jun 43 min read
The sneaky, yet devastating cost of saving
Most bidness owners have a fatal flaw that parades itself around as being a good quality. But it’s only a good quality on paper like...

John Brandt
Jun 33 min read
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