John BrandtMar 12 minI wish I wrote thisYesterday I came across an ad which, had I just taken a sip of coffee, I would’ve spit it all over my laptop. The ad was for a bidet. And...
John BrandtFeb 292 minThe single biggest email mistake everyone commits far too oftenGot a cautionary tale for you today, especially if you like to half-ass your email marketing strategy. Checky: One of my clients hasn’t...
John BrandtFeb 282 minsometimes rest is betterCouple o’ days ago, I had a particularly difficult deadlift workout. Fast forward to today and after spending my morning cookin’ up copy,...
John BrandtFeb 273 minShould you use preview lines in your emails?Read any HubSpot “email marketing 101” article, and they’ll express the importance of the preview line: The line of copy that appears in...
John BrandtFeb 262 minHow to make an extra 20 stacks every monthOver the last 30 days, a welcome series I built for one of my clients has generated an incredible $20,314.14 in new revenue. But that’s...
John BrandtFeb 253 minWhy you gotta protect biz owners from themselves Welp… One of the downsides of working with clients is not having the final say on stuff. I just got reamed out in a Slack channel, not...