The burnt out copywriter

An admission: I’ve neglected this list and my daily email for a while because, truthfully, your humble daily-ish narrator is a little burnt out. 

Why?

* One of my clients dropped the ball on me that he’s in a cashflow crunch (despite revenue from my emails being up 9%). As such, a course he’s been putting off for years is finally ready to launch. And that, as you can imagine, means I had to try and write the most successful launch emails of all time. This is doubly important because email has been and continues to be our #1 source of revenue.

* After spending far too long working with shoddy lead gen agencies, I’ve also recently made the decision to bring this side of my business back “in house.” I admittedly hate doing this kind of grunt work to grow my business, but alas, I’m forced to because agencies talk a good game but rarely deliver. (This applies to all marketing agencies - but it’s especially true for ones of the lead gen variety.) 

* I’ve also been writing sales letters to send to potential clients, which has the annoying task of trying to find a reputable address or a list broker who can get what I need. 

* Another one of my clients recently had an insanely successful Father’s Day sale. I’m talking a quarter of a millie in new revenue with 66% of that attributed to email. However, there is a catch: This offer has some “rob Peter to pay Paul” vibes to it that requires me to step up my email game another degree. 

* I’m also working on starting to SEO years worth of blog posts on my blog to see if’n that increases organic traffic to my site. (If you know how to do this, hit reply, and let’s see if’n we can work sumn out.) 

* And then there’s the general sense of existential crisis I’m having about AI. 

Not because AI is gonna take my copy job. But because of something Joe Rogan recently said:

(Paraphrased)

“In 20 years, robots will replace every single job humans do now.” 

According to Joe, it’s gonna start with blue collar workers (and, in many ways, this has already begun) and drivers - Uber, trucks, etc. Then it’s gonna weasel its artificial hands into white collar work. And finally, one day, humans will wake up to a world that has passed them by in the workforce. Every possible job that can be done by robots will be done by robots. And the very expression of human life will go through a radical change, unlike anything humanity has ever been through. 

Now, to be clear, I’m not sure how possible this all is. But I know it’s possible assuming the rate of AI continues to grow as rapidly as it has. 

And no, I have no idea what that means for the meaning of human life. But it don’t look good. 

Short story long:

I’ve been a tad bit burnt out from the past couple of weeks, which explains my mysterious disappearance these past two weeks. 

But you know what?

I also stumbled upon an old email from the email goat Ben Settle of him going through a similar situation himself, back in the early aughts. 

(The difference is… he took a multi-week break and resent old emails to his list to keep up the daily momentum. Whereas I’ve built a loooong automation that spans more than two years, so only a portion of my list experienced a break from my daily ramblings.) 

Alright, onto bidness:

If you want to double your email revenue in the next 60 days (or less), hit reply and let’s chat. 

Or - if you know any bidness owners in desperate need of a better email strategy, connect us, and if they become a client, I’ll split my first month fees (which are quite hefty) 50/50 with you. 

John