The sneaky, yet devastating cost of saving

Most bidness owners have a fatal flaw that parades itself around as being a good quality. But it’s only a good quality on paper like communism (even though I’d argue even that doesn’t sound good on paper). Once it jumps off the paper and into reality, it starts scratching and clawing and gutting your business from multiple angles. 

Worst part?

It always starts off subtle. Almost unthreatening. 

Maybe your sales drop by 10% or so. Or your emails don’t do the numbers they once did. Or your website load time jumps up by half a second. 

But these subtle signs of sabotage usually foreshadow something much worse bubbling under the surface of ya bottom line. 

And like any good mind virus, it whispers sweet nothings into your ear, tempting you into making the mistake again. Even if you’ve already made the mistake and should’ve learned your lesson. 

The fatal flaw?

Saving a few bucks. 

For example: 

One of my clients recently went through a major overhaul of his site. And we’ve been sailing on shaky waters since with many aspects of the site. There was a lot of custom code involved in the shift. Well, just last night, I got a Slack message about a critical issue that’s interfering with customers’ ability to place orders! 

They can’t place orders!

For some reason, it’s not even possible to process orders on their behalf from the backend. Not good! 

Turns out, and I wasn’t privy to most of these convos because I mostly handle the email side of thangs, the devs they hired for custom code work ain’t all that competent. Over the past few months, we’ve found bug after bug after bug. 

They started off small: 

* A weird pop-up that appears on the screen for no reason (and is not a form… even though I’m not in favor of triggering forms that interrupt the customer’s experience) 

* Being unable to decipher orders from abandoned orders (which has sterilized our abandoned cart campaign for months and was completely out of my control) 

* Customers not being able to adjust their shipping address and needing the help from the help desk to send their orders to the correct place. 

And just yesterday, a complete inability to process orders - on the customer’s end or on our end. 

It’s just been a big, fat, revenue-killing mess. 

All because of listening to the sweet nothings of saving money!

I can’t say how much it actually ended up costing because, well, we’ll never know. But I do know this: It’s a far greater cost than it would’ve been to hire competent devs in the first place. 

I also know this: Without fail, every time I’ve tried to save a few bucks or my clients have tried to save a few bucks it comes back to bite us in the arse. 

And this too: This applies to every business decision and investment you can think of. 

That’s why, for example, my fees are quite outrageous. 

You're paying for competence first and foremost. 

And competence alone can prevent an absolute avalanche of declining sales and revenue. 

Many such cases. 

Here’s the good news:

You’re one email away from never needing to worry about an incompetent email copywriter making your audience cringe, losing sales and loyal customers, and wreaking pure sabotage across various aspects of your business. 

How?

By hitting reply to this here email and hopping on a call with me. 

As long as we find ourselves as a good match, then this can be one less worry swimming around your mind. 

John